Operator
Welcome to the Remy Cointreau 2026-2027 Second Quarter Sales Presentation. [Operator Instructions]
Now I would hand over to Mr. Luca Marotta, Deputy CEO and CFO. Sir, please go ahead.
Luca Marotta
Group Deputy CEO & Group Chief Finance Officer
Hello, everyone. Welcome to our first half sales presentation. And as highlighted in our press release, Q2 sales grew by 4.2% organically, bringing H1 organic sales to plus 2.9%.
This performance includes: first, a strong growth in Cognac of plus 12.4%, reflecting a significant acceleration in sales in APAC, particularly in China, and to a lesser extent, in EMEA. Meanwhile, sales in the Americas declined, impacted by a high base of comparison in the U.S.
Second factor, a decline of minus 7.4% in Liqueurs & Spirits due to the destocking in the Americas following the transition as well from RNDC to Reyes in the U.S. In parallel, EMEA continued to show mixed performance, still weighed down by Europe, clearly inside EMEA despite a return to growth in a key states in a key country like the U.K.
Specifically, Q2 sales performance breaks down as follows: a volume increase of plus 0.5% and a positive price/mix effect of 3.7%, largely driven by mix on the back on the heels of the strong outperformance of Cognac versus Liqueurs & Spirits. This performance is in line with our expected forecasted full year trajectory.
Looking