Decathlon is rivalling the likes of Aldi with new ‘middle aisle’ deals to help parents save money on back to school essentials
Many parents will know the frustration of spending a small fortune on school shoes and trainers, only for them to be scuffed, split or outgrown before the half-term holidays even arrive. The back-to-school shop can quickly add up, so finding footwear that’s both affordable and durable is essential.
Adidas is a brand renowned for its quality, and for a limited time, a pair of Adidas Kids’ Advantage Rip-Tab Trainers have been reduced to £19.99 at Decathlon. It comes as the sports retailer has launched a new ‘Middle Aisle’ across UK stores, its website and app, offering limited-time discounts on a range of products.
The current set of deals focuses on school-ready trainers, backpacks and water bottles. And to give families complete peace of mind over the break, the opening Back to School prices are locked in to last for six weeks, covering the entire summer holiday period from Monday 20th July through to Sunday 30th August
The Adidas school trainers are available in black and in children’s sizes 9.5C to 1.5. The trainers feature a durable rubber outsole, water-repellent easy leather upper and triple rip-tab fastenings, making them easy for younger children to put on by themselves while standing up to everyday school wear.
Parents have praised the stylish shoes, hailing them as ‘a reliable’ choice. One said: “Bought for my five-year-old. Easy for him to put on and take off his shoes quickly and by himself.”
Adidas Kids’ Rip-Tab Trainers Advantage
£20.99
£19.99
Decathlon
Buy here
A stylish and comfortable pair of Adidas Advantage shoes now discounted at Decathlon
“Excellent value for money,” another said. “My son usually wears out his sneakers very quickly, and I was starting to get fed up. I tried the Adidas brand and I’m delighted with my purchase. They offer a wide selection and a variety of colours. I’ve finally found shoes that last! My son loves them; they’re easy to put on, durable, and have a very nice design.”
A third wrote: “A reliable choice; we buy them again for every new size. My son can’t stand most shoes; he has wide feet, but with these, there are no problems and no excessive sweating.”
However, the shoes aren’t indestructible, with one review reading: “They are easy to put on. However, the front breaks quickly if they slide across the ground a lot.”
One said they are ‘a pair of sneakers that are durable enough’ and were pleased they didn’t look too sporty. Another added: “Shoes bought 2 years ago in all sizes as my son grew. Quite sturdy, comfortable, practical to put on by himself and stylish.”
Elsewhere at M&M direct, these Skechers Junior Boys Dynamight Day School Trainers have been reduced from £44.99 down to £19.99 . Perfect for P.E., the velcro fastening trainers boast memory foam cushioning for added comfort.
Clarks are also a brand synonymous with school shoes and these Lumen Hero Kid trainers are £25 . Lumen Hero is described by the brand as an ‘everyday, easy-to-wear trainer’ that ‘blends underfoot support with child-friendly practicality’.
Back at Decathlon, their middle aisle is set to rival the likes of Aldi and serve as a lifeline for parents facing the annual financial anxiety of the autumn term return. The retailer says the deals come as more shoppers search for affordable alternatives, with 45% of consumers now actively looking for budget-friendly buys and “dupes” without compromising on quality.
The Adidas trainers are just one of several offers launching as part of Decathlon’s first Middle Aisle event. For those seeking an on-trend school bag, the Adidas 27.5L Backpack has been reduced from £24.99 to £15.99. It comes in four colours and has enough room for A4 folders, books and PE kits.
Meanwhile, Decathlon’s Kids’ School Shoes 140 are now £9.99, down from £14.99, saving 33%. These lightweight school shoes have earned an impressive 4.8-star rating from more than 13,700 customer reviews.
Alternatively, their Kids’ Playventure Yard Shoes have been reduced from £19.99 to £14.99. This pair has been developed in partnership with 11 healthcare experts, to provide the right balance of cushioning, flex and torsion.
For parents looking to save money on the back to school shop, Decathlon’s middle aisle is available to shop online here.
