The A-list worn brand is now giving shoppers the chance to bag 20% off sitewide for a limited time
The humble sock may often be overlooked, dismissed as a slightly dull yet necessary last minute outfit addition before dashing out the front door. We can almost guarantee however, that on a busy day one of the most annoying wardrobe malfunctions is said socks falling down whilst in the midst of a meeting or morning commute.
It isn’t just poorly fitting socks that can prove a blight either, as whilst novelty socks will always have a place under many a Christmas tree, they’re hardly a chic addition to a wedding look or office outfit. Once sitting, a hidden sock can often be on show as trousers ride up, meaning a stylish pair can very much complete a special occasion or everyday look.
Now, men have been raving about an A-list celebrity-loved retailer – The London Sock Company – saying they ‘didn’t want to wear any other brand’ at their weddings. For those wondering what’s so special about them, the brand has a whole host of socks designed in London and crafted in Portugal and claim they’re the ‘key to walking brighter.’
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The brand says the likes of Chris Evans, Barry Keoghan, Jude Law, Ryan Reynolds, Pierce Brosnan and Sebastian Stan have worn their designs to name but a few. It isn’t just the rich and famous who favour the brand however, as the they’re also popular with men all over for everyday wear.
Now, the company is offering buyers 20% off anything on site using the code SUMMER20 until July 31, 2026 making it the ideal time to buy a gift or stock up on favourites. One of the standout options is the Dash of Class Navy six pair box, which includes the French Blue pair worn by Pierce Brosnan, which normally retail for £98 but the discount code brings the box down to £78.40.
Get the look
£16
£12.80 using code SUMMER20
The London Sock Company
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Shop the Navy Simply Sartorial Socks at The London Sock Company
Fans of Russell Crowe may wish to opt for the Dash of Class Black Collection (was £98, now £78.40),which features the Ebony Black design worn by the actor, while there’s also the French Blue socks styled on John Lithgow which also come in the Dash of Class Navy Collection.
Those who prefer a pop of colour may wish to opt for the Simply Pastel Trainer 6-Pair Box which would normally cost £76 but reduces to £60.80 with the discount. New customers wishing to try out a pair may plump for the £16 Simply Sartorial Socks now available for £12.80.
The London Sock Company also partners with London charity Suited & Booted to help style vulnerable men and fill them with self-belief as they embark on job interviews.
Elsewhere on the high street, Selfridges is selling the Paul Smith 3-pack cotton blend socks for £70. They come presented in a box, making them ideal for gifting.
Meanwhile at Falke, the No. 6 Finest Merino & Silk Men Sock is priced at £47 and features a premium silk and temperature-regulating merino wool, plus there’s the option to personalise them for an additional £5. Back to The London Sock Company, and the ethos of the founders Ryan and Dave is that ‘socks may be a little thing, but they have the power to make a big difference.’
Favoured by stylists and celebrities, The London Sock Company’s designs are regulars on the red carpet and high profile shoots, but in testament to their comfort and style, they’re also staples in the private collections of stars from all over the world. Reviews of The London Sock Company on Trustpilot are mostly glowing, with the fashion retailer having achieved 86% five star ratings.
One said: “Consistently superior product. Look great, wash great and durable.”
The same reviewer went on to say: “Simple and elegant. Great colours. Great fit, slide right on with little effort. They maintain their shape after countless washings.”
Another simply raved: “Best socks around.” A third five star reviewer commented: “Easy to use, loads of choice and as a repeat customer, I know how great my socks will be!”
Another said they’d chosen the retailer for one of the biggest days of their lives, writing: “My order was delivered in a very timely manner. The quality is top notch and I didn’t want to wear any other brand of sock for my wedding.”
It is worth noting that one shopper said they found the socks on the expensive side, commenting: “Great socks, made in Europe. Just the price is a little bit high.”
Despite this, another London Sock Company customer wrote: “My son was thrilled with my choice from your summer collection to vary his quite traditional wardrobe!” Someone else said: “A luxury experience. The socks are nicely packaged and always look great wash after wash. The quality is always excellent.”
Another person else echoed this sentiment, writing: “Beautiful socks! I was looking for a little present for my brother to say thank you and found these socks, they are so sweet, a little bit of luxury in muted or jewel like colours. Great service.”
A final thought comes from a shopper who declared their husband was a ‘fan for life’ writing: “Your socks are a welcome luxury for my husband, who is a fan.”
