Amanda Holden has revealed the needle-free anti-ageing serum behind her youthful glow, plus we found budget-friendly alternatives from Boots and Medik8 starting from just £8
Amanda Holden’s complexion always appears wonderfully youthful and luminous, whether she’s being photographed leaving the Heart Radio studios or posting snaps across her social media channels. If you’ve been curious about the products responsible for her enviable glow, you’re in luck.
Amanda, 55, revealed a new serum she’s been incorporating into her skincare routine to her Instagram followers. The product in question is Rodial’s Salmon DNA Water Oil.
Captioning her video, she said: “I never thought I’d say this but apparently salmon is the hottest thing in skincare right now. But forget the salmon sperm injectable hype at the moment – pour me a glass of wine and hand me the bottle version instead.
“The Rodial Salmon DNA Water Oil is the best alternative and has become my shortcut to hydrated, plumper-looking, radiant skin. All the glow, but none of the appointment. Now excuse me while I try to explain this beauty routine to my girls whilst in a bikini floating on my back.”
While it doesn’t come cheap at £150 per bottle, the Salmon DNA Water Oil is a sophisticated anti-ageing skincare treatment designed to encourage deep skin regeneration, repair the moisture barrier and restore elasticity.
It boasts a bi-phase formula containing 59% active ingredients, delivering the regenerative benefits associated with the increasingly popular injectable polynucleotide treatments, but in a needle-free, topical form that can be applied daily to support lasting skin resilience, reports the Manchester Evening News.
The formula’s dual phases work together harmoniously to treat and safeguard the skin. The water phase is brimming with high-performance actives, including RejuveNAD to enhance the skin’s cellular energy and Epitensive, a plant-derived epidermal growth factor that boosts structural elasticity.
The standout ingredient is Salmon DNA PDRN. It functions as a building block to encourage collagen production and visibly repair the skin. Meanwhile, the nourishing oil phase employs lightweight, non-comedogenic oils such as jojoba, meadowfoam, and babassu.
These closely replicate the skin’s natural lipids, fortifying the barrier and locking in the potent actives without blocking pores or leaving a greasy film. When blended together, the ingredients in the Salmon DNA Water Oil provide a triple-action longevity boost that deeply hydrates and revitalises the complexion.
The oil effectively addresses visible signs of ageing by diminishing the depth of fine lines and wrinkles while restoring firmness and skin density. To use the product, it must be shaken first to activate the bi-phase formula.
Meanwhile, Medik8’s new Exo-PDRN Prismatic+ Youthful Vitality Serum is priced at £79. The advanced formula supports essential skin pathways, helping to refine tone, enhance texture and boost luminosity, leaving your skin visibly smoother, firmer and more resilient.
For those on a tighter budget, Boots’ Hydrating PDRN Serum is a brilliant wallet-friendly alternative, priced at just £8 for a 30ml bottle. The rich, silky and intensely moisturising serum sinks effortlessly into the skin, leaving it looking firmer, softer and noticeably glowing.
Amanda isn’t the only devotee of the Salmon DNA Water Oil, either. Over on the Rodial website, the serum holds an impressive overall rating of 4.9 out of five, based on more than 30 reviews.
One delighted customer said: “Love this new product. It feels so lovely when applying and skin feel silky smooth leaving it with a beautiful glow.”
A second wrote: “The most hydrating treatment for your skin. Truly an espresso shot. Easy to apply, absorbent, and rejuvenating, smoothing out fine lines and leaving one’s skin revitalised. As a chap, I was very impressed and would unhesitatingly recommend it.
“I absolutely love this,” a third penned. “After just a few days, people are asking if I have had something done (rude). Don’t want to be without it again. Also: my skin can be sensitive. No irritation/getting used to it at all.”
Despite the overwhelmingly glowing feedback, some shoppers have branded the Salmon DNA Water Oil ‘expensive’. At £150 for a 30ml bottle, it certainly represents a considerable outlay.
But if it’s good enough for Amanda, then it’s good enough for us. Another delighted Rodial customer raved about their most recent purchase, saying: “I’ve tried a lot of skincare over the years, but this is one of the few products that made my skin look noticeably fresher overnight. The texture is beautiful – lightweight but nourishing – and it gives that plump, glossy, well-rested look without feeling greasy.
“My skin looked smoother, more hydrated and somehow more “lifted” after a few days. Makeup sits better on top too. It genuinely gives that expensive post-facial glow at home. Obsessed with the bi-phase texture – shake, press, glow.”
A further glowing five-star review states: “The combination of active ingredients in this product has already made a noticeable difference to my skin. My main concerns are hydration, fine lines, and elasticity, and this formula addresses them beautifully.
“It sinks into the skin effortlessly, leaving my complexion refreshed and glowing. I’ve seen visible improvements after just a few days of use. I absolutely love it.”
