Boden’s Mia V-Neck Jersey Midi dress in breathable cotton with a no-iron finish is selling fast – shoppers are calling it their summer holiday essential
When it comes to dressing for the summer heat, it’s all about effortless outfits that can be pulled together without a second thought, yet still look chic and keep you feeling cool and comfortable. Over at Boden, the Mia V-Neck Jersey Midi Dress is ‘selling like hot cakes’, thanks to its ‘flattering’ fit, breathable fabric and no-iron finish.
This midi dress with pockets has captured the hearts of shoppers everywhere, largely because it refuses to crease — making it an ideal candidate for summer holidays. Simply fold it into your suitcase and wear it upon arrival, with no need to hunt down an iron or seek out a steaming service.
Shoppers can choose from five colours (passion flower pink, olive, firecracker red, tourmaline blue and classic black) and in sizes 4 to 22. All colours comes in petite, regular or long sizing, ensuring the perfect fit no matter someone’s height.
Crafted from 100% cotton, this ‘cool to wear’ dress boasts a gorgeous floaty skirt and a tie belt that nips in at the waist. It’s a brilliant option for a summer dinner or even a wedding, where comfort over long stretches is absolutely essential.
At £79, it represents a savvy wardrobe investment, versatile enough for the workplace, casual days out, and even well into the autumn months when teamed with a cardigan. Fans of the Mia Dress are so taken with it that many are snapping up several colours at once, reports the Express.
One satisfied shopper wrote: “I bought this in two colours – firecracker red and tourmaline blue – when I found out I was going to be on the French coast during a heat wave! Absolutely fantastic dress.
“Works for pretty much any occasion and can be dressed up or down with very little effort. Cool to wear, minimal creasing, perfect for summer holidays.”
A second customer echoed the praise, saying: “I am 150lbs 5’11” ordered an 8 long and it’s perfect. The tourmaline blue is a really nice color too. Considering getting another in black.”
The bolder shades would be ideal for a getaway, while the black offers a versatile option that works seamlessly with virtually any accessories you already own, without any risk of clashing. However, shoppers do advise caution when it comes to certain colours, particularly the passion flower shade.
One reviewer noted: “The pink colour of the photo is brighter and pinker than in real life – it’s definitely a more purpley colour.”
Yet another customer had no issues with the hue, remarking: “The colour suits my skin tone (tanned) perfectly and the fit is easy and flattering.”
If you’re drawn to patterns over plain colours, Roman’s Boat Neck Dress (£60) could be worth a look. It has a similar silhouette to Boden’s Mia, but features a fun chocolate and white polka dot design. This dress is available in sizes 10 to 20, though there are no petite or long versions.
For those on the lookout for a budget-friendly option, Marks and Spencer has a worthy contender. The Floral Relaxed Maxi Waisted Dress (£45) has just landed on the website, available in sizes 6 to 19 and in petite, regular and tall.
Returning to Boden’s Mia dress, one delighted shopper revealed they had been showered with compliments on the ‘beautiful’ dress, writing: “Beautiful – everyone told me I looked amazing and the dress was super pretty.”
A second customer added: “Loose fitting dress made with easy to wear fabric. Perfect for hot weather.”
