McCoy’s shoppers are demanding the brand’s new limited-edition crisps stay forever
McCoy’s customers are demanding two new limited-edition crisp flavours be made permanent after discovering them in places like Home Bargains. The beloved ridged crisp brand has introduced Hot Kick Ketchup and Yellow Mustard, taking inspiration from traditional American game-day treats.
Now available in six-pack multipacks, the new crisps have been unveiled as part of McCoy’s continuing partnership with the NFL in the run-up to the 2026 season. The launch has already generated buzz online, with customers expressing their enthusiasm after finding the new flavours in shops.
Responding to an Instagram post shared by food review page @johns_snackreviews, one enthusiast said: “They need to make this a permanent flavour.” Another customer disclosed they had already succeeded in purchasing the crisps, writing: “Saw these in Home Bargains on Sunday.”
According to McCoy’s, the Hot Kick Ketchup flavour blends a deep tomato taste with a zingy kick, while Yellow Mustard delivers a smooth heat with a distinct mustard flavour. Both flavours draw inspiration from well-loved American condiments and have been crafted to deliver a taste of NFL game-day atmosphere to UK customers.
The limited-edition crisps also showcase packaging influenced by NFL player cards ahead of the new season, which commences in September. Amy Heap, Marketing Manager at McCoy’s, said: “We are thrilled to be celebrating our partnership with the NFL by launching two bold new McCoy’s flavours.
“With these new launches, we’ve delivered a crisp with a modern, American twist on classic store cupboard favourites. We can’t wait to see these new products hit shelves and engage fans.”
The brand-new Hot Kick Ketchup and Yellow Mustard flavours are currently available in six-pack multipacks with an RRP of £2.35, though they are being sold on a limited-time basis only.
