‘I’ve been using this lash serum for six weeks, and I didn’t expect this much of a difference. My lashes look way longer, fuller and more lifted even without mascara’
Keeping brows and lashes looking full and healthy can take a little extra maintenance, and a good serum can make all the difference. While there are plenty of pricey options on the market, shoppers say they’ve found a budget-friendly £12 favourite that actually works.
grüum’s grö Eyelash & Brow Serum is designed to target both lashes and brows, helping shoppers streamline their routine while saving money compared to buying separate products. Early reviews have praised the serum for making lashes appear fuller and healthier, without the premium price tag of many similar treatments.
The dual-ended serum is packed with ingredients designed to nourish and strengthen hair, including caffeine to help energise follicles and improve micro-circulation, which can help awaken dormant hairs. It also contains hyaluronic acid to hydrate and condition lashes and brows, helping them look healthier over time.
Unlike some lash serums, grüum’s oil-free formula is suitable for contact lens wearers and those with eyelash extensions, making it an easy addition to most beauty routines. To use, shoppers need to cleanse and dry the targeted area before applying a thin layer of serum.
The product can then be brushed through lashes or brows using the built-in bristle brush to ensure every strand is coated. For the best results, the Manchester-based brand recommends applying the serum twice daily, morning and night, for the first 12 weeks.
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grüum’s new peptide-powered lash and brow serum is clinically proven to enhance lashes by over 70% in four weeks.
Shoppers should note that standard delivery costs £4.95, bringing the total to £16.95. However, the discount code LINK15 will drop the price to £15.15.
Beyond grüum, another popular eyelash serum is Uklash’s Lash Growth Serum (£38). The formula works hard to deliver 85% longer, 80% fuller-looking lashes, with ingredients approved by dermatologists and ophthalmologists.
Otherwise, RapidBrow’s Eyebrow Enhancing Serum (£27, Lookfantastic) is an option for fuller brows. The deeply nourishing formula, said to create visible results in 60 days, is infused with keratin, sweet almond extract and polypeptides.
As mentioned, though, the grö Eyelash & Brow Serum has had plenty of great reviews from happy shoppers. This customer shared: “I was sceptical about this product, but I must say it’s really helped my eyelashes look so much fuller and for a really reasonable price! No complaints from me.”
Meanwhile, another said: “I’ve been using this lash serum for six weeks, and I didn’t expect THIS much of a difference. My lashes look way longer, fuller and more lifted even without mascara.
“When I do wear mascara, they look insane! My lashes are touching my eyebrows. I’m so happy.”
However, as with all beauty products, not everyone is as impressed. This person had an issue with the applicator, stating: “Product is great, eyebrows and lashes felt in really good condition….but mascara wand for the brows and the brush for your lashes was way too hard for me.”
On a brighter note, this grö Eyelash & Brow Serum devotee chimed in: “I am so disappointed that I didn’t start to use this sooner. I am so pleased with my results and can’t recommend this product more.” And another said: “I have been using this lash serum more or less for two months now and my lashes are definitely fuller.”
As well as the Eyelash & Brow Serum, grüum has also recently added the Melting Cleansing Balm (£18) and Clear Complexion Gel Serum (£13) to its roster. The cleanser uses shea butter and coconut oil to deeply moisturise and boost collagen production, with one reviewer saying: “It lasts for ages and is really good value.”
Meanwhile, the Clear Complexion Gel Serum is powered by a potent blend of natural actives to target acne-prone skin without stripping or harsh chemicals. One happy fan said: “My skin is the clearest it’s ever been. I get many compliments on my skin, too.”
