Yellow reduced stickers give customers the chance to get some of their favourite foods, drinks, or ingredients for a highly reduced price at the supermarket checkout
Shoppers are only just realising what different letters mean on some reduced stickers at the supermarket. We all love a bargain, with many of us scouting out the reduced shelf whenever we’re shopping in store.
Things that are on the reduced shelf are often about to go out of date that same day, or there is too much older stock to sell on the shelves.
Throughout the day staff will further reduce items that are on the reduced shelf, with people often finding some good deals for less than £1.
Some shoppers, however have noticed that some reduced labels have a small letter in a circle next to the price, particularly in Sainsbury’s.
Curious about what the letters meant, one Reddit user posted in the R/Sainsburys community on the platform, where staff often talk to eachother, to ask what the letters mean.
Along with the post, the person shared images of a pack of Alpro Vanilla Yoghurts that were reduced from £1.45 to 57p. Next to the word ‘reduced” on the sticker there was a letter ‘E’ in a circle.
The post read: ” What’s this “E” on yellow label? Item wasn’t out of date.”
One person replied in the comments to tell the customer supermarkets often categories why items are being reduced, with the E standing for expiry, and D standing for damage.
The user said: “It’s to help identify what type of reduction it is at a glance. E is for expiry – reduced because it’ll go out of date soon, D is for damage – dented or ripped packaging, or missing part of a multipack etc.”
What are reduced stickers?
Yellow stickers have been around a while, and were first introduced in 1993 by Sainsbury’s. Since then, they have become a favourite hunting game among shoppers wanting to find the best deals across their favourite store.
Yellow stickers aren’t just beneficial to shoppers, but also to employees, as they’re easier to recognise and for tills to recognise.
So, next time when you’re shopping, make sure to keep your eyes peeled at any discounted items. Reductions often happen a couple of hours before closing time, and in some supermarkets, twice a day, during the morning and evening.
