The supermarket giant has made an announcement
As warmer temperatures sweep across Britain, Tesco has announced a significant change to its many stores.
The country’s biggest supermarket chain, with thousands of outlets nationwide, revealed this week that it has completely revamped its freezer sections. The retail giant has introduced over 140 “new and improved” products aimed at “transform summer mealtimes”. According to Tesco, this will “bring more choice and even better value to one of the fastest-growing categories in UK grocery”. With barbecue season approaching, the chain is introducing 11 new Firepit BBQ products.
There’s also fresh Finest frozen sausage collection, a redesigned ready-to-cook Finest frozen fish selection, ice creams and Tesco-exclusive branded items. These feature products from brands including Nutella and Crosta Mollica.
The new range hit shelves on Monday, March 16. Tesco explained that this follows last year’s most substantial frozen section transformation in over a decade, noting that it “continues to modernise the category and respond to growing customer demand for quality and value in frozen”.
Naomi Kasolowsky, Tesco Frozen Category Director, said: “After the biggest change to our frozen aisle in nearly a decade last year, we’re excited to further bolster our range with more than 140 new and improved products for summer. Frozen offers fantastic quality, it’s super convenient and great value.
“We know our customers will love our summer range, full of exciting BBQ products, quick and delicious fish dishes, decadent desserts and ice cream with exciting new brands.”
