Urban Decay has brought back its iconic Naked eyeshadow palette for the last time ever, and beauty lovers have been racing to ‘stock pile’ it before it’s gone forever
Cast your mind back to 2016. Kylie Jenner is launching her Lip Kits for the first time whilst in her blue haired King Kylie era, bandage dresses were the going out look, and there was barely a photo on Instagram that didn’t have a Snapchat filter on it. But there’s another icon that was an absolute must-have in 2016; Urban Decay’s Naked Eyeshadow Palette .
The palette was used in almost every makeup tutorial on YouTube (a sign of the times) and became a huge sensation. And now, to commemorate its 10 year anniversary and coinciding with our renewed love for the era, Urban Decay has brought it back for a limited time only.
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You can now snap up the Urban Decay Limited Edition Naked Palette Original Revival whilst stocks last, and it’s giving us all some major nostalgia. Featuring the same neutral eyeshadow colours in a range of matte shimmer and satin finishes, this is the same palette that defined a whole generation – only now, it’s got a little 2026 upgrade.
Of course, you couldn’t expect 10 years to pass without some improvements, and whilst it looks just like the cult palette we all loved, the Naked Palette Original Revival now been given a brand new formula. The new formula is completely vegan, and has a creamier consistency than the old palettes, making it easier to blend, buff and define your look.
But just to make sure there’s not too much that’s changed, the 12 pan palette still features the same combination of cool and warm tones, light and dark shades, and different finishes. The Naked Palette Original Revival also comes in the same style palette, and features the dual ended eyeshadow brush that keeps it all in one place so you can travel with it.
This release is the final edition of the Naked OG that will ever be released, and is available for £57 exclusively at Boots, LookFantastic and Debenhams for a limited time only. Currently at LookFantastic it’s on sale down to £45.60, whilst Debenhams has slashed it to £41.25.
LookFantastic shoppers have been raving about the re-release of the cult palette, and have made it clear they’ll be devastated when it’s gone. One reviewer said: “This is such a nice, classic, everyday palette and I’m so glad they bought it back!”
Whilst another called it the: “Only palette you’ll ever need” and added: “I feel like throwing all my palettes out now, as I had no idea they’d brought this back until recently. I feel like the last few years of my life have been a lie, subconsciously searching for something to replace this. If you know anything about eyeshadow, you’ll know. Just buy it. It’s literally perfect.”
Another claimed: “Stock piling this so I have it forever. I first bought this in 2015 and it’s still not run out, which is testament to the quality. I mainly use sidecar and dark horse. I have used a wet brush with it often and it works well to pack up the pigment- I don’t know why this isn’t mentioned as a feature. When I saw it returned to the market I got multiple straight away as I never want to run out.”
One did say: “Just got mine today and I was so excited for it, but the second I pulled it out of the box I notice the weird texture of the pallet, it’s covered in felt. So disappointed that I know I’ll have this for years and it’s going to look so gross on the exterior and I can’t just wipe it off.
“Then I opened it and the inside is mostly cardboard. If you’re marketing it as limited edition you could have marked up the price another $3-$5 for a better case that would actually last for how long people will use it for…”
