The latest research from Primark has found massive numbers of Brits panic about what to wear over the Christmas party season – and the retailer plans to remedy this with SLAY-TMs
It’s the most glamorous time of the year. But dressing to impress for the Christmas party season can also be stressful with 74 percent of Brits admitting they scrabble for the right outfit at the last minute, and 42 percent facing a fashion mishap.
New research from Primark also revealed that two thirds of us have forked out up to £50 to replace forgotten items, while 35 percent have been caught out by an online order arriving late. Almost one in three – 31 percent – say their biggest pre-party worry is choosing the right outfit, and this climbs even higher for Londoners, 44 percent of whom say the same.
Unsurprisingly, Brits with the busiest festive diaries are aged 25 to 34, who plan to attend five or more parties this season.
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Primark has set up Slay-TMs in three cities to come to the rescue of revellers facing last minute style slip-ups. Based in London, Birmingham and Manchester, the ATM-style rescue stations will stock free party essentials to beat the last-minute panic.
The festive rescue stations are bursting with fashion and beauty must-haves – from tights and accessories to makeup and aftershave. If shoppers need items that aren’t available, the SLAY-TM will dispense £10 Primark vouchers with each product which will be redeemable in nearby stores.
Mary Lucas, Trading Director for Womenswear at Primark, says: “Christmas should be about celebrating, not stressing over last-minute outfit dramas. We know people want to look and feel their best, with nearly a third – 32 percent – of younger partygoers feeling more pressure to look good for the office Christmas party than for a date.
But rushing from the desk to dancefloor makes it easy to forget a festive essential. That’s why we’re launching Santa’s SLAY-TMs across the country.”
Where to Find Primark ’s SLAY-TMS
Open from December 3 to 5 from 10am to 5pm in
- London (December 3): Covent Garden Seven Dials, 22 Neal Street, London, WC2H 9PS
- Birmingham (December 4): Birmingham City Centre, 38 High St, Birmingham, B4 7SL
- Manchester (December 5): Piccadilly Victoria, Queen Victoria’s Statue, Piccadilly, Manchester, M1 1LU
