The discount supermarket was the first to announce its discount prices in the UK
Aldi shoppers should pencil in a specific date in December to make their money go even further when planning a Christmas feast. The return of the vegetable sale has been announced, with shoppers able to save massively with this major price drop, cutting the cost of certain essentials to less than 10p.
The supermarket has confirmed it will once again slash prices on its festive staples to just 8p as part of its popular Christmas Super Six promotion. The deals will be available in stores from December 18 whilst stocks last.
This promotion will run up until the shop doors close on Christmas Eve (December 24). Each of Aldi’s 1,060 stores across the UK should be participating in the sale.
Shoppers are guaranteed to get the essentials for their Christmas feast with a selection of Aldi’s fresh veggies, including:
- White Potatoes (8p, 2kg)
- Carrots (8p, 1kg)
- Parsnips (8p, 500g)
- Red and White Cabbages (8p each)
- Brussels Sprouts (8p, 500g)
- Swede (8p each)
If an Aldi shopper picked up one of everything, it would cost less than 50p for all the festive dinner trimmings. It comes as the budget supermarket made a pledge to offer the ‘cheapest Christmas dinner’ in the UK.
Following another year of financial pressure for many families, research shows that shoppers are taking a more considered approach to their Christmas shopping. More people will be taking a closer look at their own finances, being able to stretch further once Chancellor Rachel Reeves announces her Autumn Budget plans for the UK.
Almost a third (30%) are planning to shop earlier than usual to spread the cost, with one in five (21%) preparing elements of their festive meals ahead of time to make the big day feel less pressured. Nearly a quarter (23%) are adopting a ‘less is more’ attitude, streamlining the variety of products in their baskets.
Giles Hurley, chief executive officer of Aldi UK and Ireland, said: “Shoppers are anxious about how the Budget may affect their finances, and many families have been cautious about spending. We want to take the guesswork out of affordability by locking in the lowest prices now – whatever cost pressures come our way – on Christmas dinner veggies, turkey and the trimmings to make Christmas as affordable as possible. Being the cheapest for shoppers doesn’t affect the fair prices paid to our suppliers. The discount is our commitment, at our own cost.
“For most people, the only budget that matters is their own – what they can actually afford to spend this Christmas. We’re already the UK’s cheapest supermarket – and have been for four years – but this promise gives our customers complete confidence that they’re getting the very best value on everything they need for their festive feast – this Christmas and every Christmas to come.”
