Christmas 2025 must have toys revealed including Peppa Pig and Wicked dolls

Industry experts and toy retailers have revealed the products they expect to be the top sellers for the 2025 DreamToys list

Peppa Pig, Wicked dolls, Formula 1 Lego and Hot Wheels have been named as some of the must-have toys for this Christmas.

Industry experts and toy retailers have revealed the products they expect to be the top sellers for the 2025 DreamToys list. Peppa Pig Oinks & Snuggles Evie Doll features over 20 interactive sounds and comes with a playmat, bottle, dummy, bib and blanket.

Meanwhile, kids can have their very own dinosaur with the Jurassic World Primal Hatch T.Rex. You have to tap the egg shell to make the dinosaur hatch, then look after and play with it.

Wicked For Good Singing Dolls also made the cut, with sales expected to be driven by the release of the second and final movie in the franchise this month.

The 75th anniversary of Formula 1 sees it represented on the list by both Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, alongside the Monster Jam Smash & Bash Grave Digger RC.

There are also collectables in the form of Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, as well as Pokemon.

Building sets were the fastest-growing category for the second year running and Lego has two on the list – Speed Champions F1 Racing Cars and the One Piece the Going Merry Pirate Ship.

The UK toy market is now worth £3.9billion, with Christmas expected to account for 23% of total sales for the year.

Parents’ spending on gifts for their children is up 12% year on year – the fourth consecutive year of growth, according to market intelligence company The Insights Family.

Paul Reader, chairman of the DreamToys selection panel at the Toy Retailers Association, said: “This year’s DreamToys list offers an exciting and diverse range of toys and games designed to spark imagination and fuel creativity.

“Whether you’re a gift-giver in need of some inspiration, or you’re simply looking for a helping hand when it comes to choosing the perfect present, the list provides a brilliant reference point for shoppers ahead of the festive season.

“After an incredible year for the toy industry, it’s reassuring to see families are back to supporting in-store shopping.

“It’s not surprising, given we only stock high-quality, safe toys and we all have experts on hand to help pick the perfect gift, but it is really great to see the support for both local, independent toy stores and larger chains at a crucial time of year.”

Melissa Symonds, executive director of UK toys at Circana, said: “With the toy market experiencing growth this year, after five years of a soft market, it’s a positive picture for both toy manufacturers and retailers as we head towards the crucial golden quarter.”