A study of 2,000 adults found a third will always stick to what they know when ordering a meal in or eating out
Brits are creatures of habit when it comes to ordering takeaway dishes or dining out, with many knowing exactly what they’ll have without even glancing at the menu.
A survey of 2,000 adults revealed that 32 per cent always stick to their tried-and-true favourites when ordering a meal. Nearly half confessed they would like to be more adventurous with their food choices but always end up falling back on their old favourites.
Tikka Masala emerged as the most popular Indian main, with 28 per cent naming it as their “go-to”, while lasagne is the top choice for an Italian meal for 27 per cent. Interestingly, 28 per cent also admitted to sticking to the same cuisine every time they eat out.
Among those who consistently place the same order, 48 per cent don’t want to ‘waste’ money on something they might not enjoy, and 10 per cent feel overwhelmed by too many options. However, there are some daring diners among us with 14 per cent getting a thrill from trying new foods.
The study was commissioned by Doritos, to launch Loaded Week London, a food event featuring over 100 street food spots designed to shake up food routines by loading customers’ bags of Doritos for a fiver.
A spokesperson said: “It’s clear many know exactly what they want before they order – habit plays a big role in how we eat. But there’s a growing appetite for people to step outside of their go-to dishes. More of us are starting to explore what else is out there – and thankfully there is plenty.”
The survey also found 14 per cent actively seek out novel flavour pairings, while nine per cent reckon there’s clout in sampling the latest trending food crazes.
The study also showed 49 per cent think there is greater culinary variety available compared to five years ago – with 37 per cent more willing to experiment with unfamiliar dishes than before.
After ordering new foods, 30 per cent feel more adventurous, 25 per cent are pleasantly surprised – and 18 per cent feel proud for trying something new.
Across age groups, 33 per cent of Gen Z enjoy experimenting with new foods, while only 21 per cent of Boomers share this enthusiasm.
Doritos’ Loaded Week will showcase culinary fusions, including a Chin Chin Ice Cream concoction that blends zesty cheese ice cream atop a buttery crumb foundation within a chocolate coating, presented in a Doritos packet alongside jalapeño hot sauce.
The event will build on some of the new-found interest in culinary exploration as people return from their summer breaks as the study discovered 44 per cent of people draw inspiration to sample fresh foods following travel experiences.
The snack brand’s spokesperson added: “Doritos’ Loaded Week is helping people ditch the ‘same old’.
“It’s about trying something new – or simply having a reason to meet up with a mate and enjoy the last of the summer vibes with some delicious munch.”
