The recent social media posts are the latest in a series of teasers for fans of the iconic British fashion chain – all of which are hinting at a return to the high street
Topshop has hinted at a summer return to the British high street in a major new teaser for fans. The fashion retailer dropped the latest hint over the weekend in a post to social media.
Topshop recently shared another three cryptic Instagram posts, with the caption “IN AUGUST”. The post is the latest in a series of teasers for fans of the iconic British fashion chain – all of which are hinting at a return to the high street. Alongside this, the retailer’s Global Marketing Director shared a post on LinkedIn which said: “We’ll see you IRL in August.”
However, the retailer has not published an official confirmation. However, the August reference suggests a potential summer launch, which would mark the brand’s first return to the high street since ASOS acquired it – along with Topman, Miss Selfridge and HIIT – out of administration in 2021.
Since then, Topshop has only been available online, with ASOS focusing on digital sales. In March, Topshop shared three images across its social channels that showed a couple standing on an industrial rooftop below a huge Topshop sign. The post then cut to black and displayed the message: “We missed you too.”
Two of the posts displayed the words “Topshop” and “Topman,” and each had the caption: “We’ve been listening.” These posts confirmed the return of the beloved retailer’s website, as the homepage of www.topshop.com has the statement “Topshop coming soon.”
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Last year, Asos sold its 75% stake of Topshop and Topman to Heartland, an arm of fashion business Bestseller, in a £135million deal. Bestseller has around 2,800 retail stores in over 30 countries.
According to a report from Retail Gazette, the move was intended to help Topshop benefit from Bestseller’s experience in wholesale and physical stores. Now, with the latest cryptic teaser, fans are convinced a return is finally happening, and they couldn’t be happier.
One thrilled shopper posted online: “Mother of GOD. This is actually going to make my year.” Another added: “This has to happen,” while a third added: “Absolutely buzzing.”
While Topshop’s return to the high street has yet to be officially confirmed, ASOS chief executive José Antonio Ramos Calamonte has previously stated that he would “not rule out any option to grow Topshop, and if that includes a physical presence, then we will not ignore it.”
Topshop, which had 70 stores, fell into administration in 2020 as part of the collapse of Sir Philip Green’s Arcadia empire. It was then relaunched selling online only the following year when it was bought by Asos for £265million.
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