Noli is a beauty brand which aims to take away ‘overwhelming’ skincare options with a routine designed for your skin with discounted renowned products
A relatively new beauty brand dubbed the ‘future of beauty shopping’ is making waves in the skincare industry with its tailored skincare plans. Including some pretty big hitters in the cosmetics industry, like CeraVe, La Roch-Posay, Lancome and Kiehls, what’s more is that the company is offering its tailored skincare routines for 30% less.
Noli, which offers free skin analysis tools and a range of top skincare products, has introduced a new AI-powered platform that helps beauty buffs discover the products that work best for their skin type and identify the problems that makes them most self-conscious – from acne to oily T-zones.
Taking away the stress of wandering around a large department store, testing out hundreds of different brands, the website uses AI with a diagnostic quiz and face scan, which is supported by 115 years of skincare research. Noli then generates a personalised ‘BeautyDNA’ profile built by data-driven insights to then help create your tailored routine based on skin type, life style and preferences.
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Co-founded by Amos Susskind and Maelle Gasc, the programme “detects over 20 skin concerns with unprecedented accuracy, built from 10 million face scans and more than 50,000 real user reviews”. The products recommended are not only amazing quality – from brands like La Roche-Posay, Aesop, Garnier, Vichy and more – but the website offers them at a discounted price.
Speaking about the finely tuned programme, Maelle explains: “Our Beta testing phase showed that 90% of users felt more confident in their skincare decisions thanks to Noli. The feedback we’ve received has been phenomenal, reaffirming our mission to build a truly personalised, pioneering platform built on trust.”
Amos also remarked: “We’re not just offering skincare products. We’re offering a complete, personalised beauty experience that empowers individuals to take control of their skincare journey.”
They added: “The beauty industry is a dynamic blend of creativity, science, and human connection. Yet, in a world overflowing with choices, consumers face a paradox: overwhelmed by options, they often struggle to find what truly works for them.”
With competition in brands like Skin+Me, Medik8 and Paula’s Choice, who offer the option to build your perfect routine based on a quiz or obtain a free ‘consultation’, where Noli differs is that it works with multiple big beauty industry hitters so shoppers are not locked in to using just one particular brand.
Now, despite this skincare toolkit being relatively new, Noli – which is for both men and women – has already garnered an impressive 4.6 stars out of 5 on Trustpilot, with many people singing its praises, gushing about how it is ‘reinventing skincare’.
One fan of the brand raved: “A few questions took me to my recommendations. I purchased the three products (at a really good price). Delivery was fast and I’ve been using the new products since and have noticed a marked improvement on my skin in both colour (I have rosacea on my cheeks), and texture (I get occasional breakouts, and texture is uneven). Love this company so far!”
Another added: “I recently found Noli via an ad on my IG newsfeed and I was curious to try them out because of the skin care analysis that they offer on their website. I’ve tried and tested a few products on the market over the years but have never used products to suit my skin type, and Noli have helped me pinpoint exactly which products I need.”
One complimented it for helping them ‘dip my toes into skincare without getting overwhelmed’ and said: “I’m new to skincare routines, so this was a bit of a step up from my usual morning routine of washing my face and using a drop of Kiehl’s Men’s moisturiser. The three products recommended for me included two from Kiehl’s and one from La Roche-Posay. So far, they seem decent—nothing groundbreaking yet, but it’s early days.
“The process itself was smooth: the survey was straightforward, even for someone like me with no prior knowledge, and the delivery was quick. Overall, it’s been a simple way to dip my toes into skincare without getting overwhelmed.”
While the process of using Noli and the outcome has been spectacular for many, one shopper didn’t have quite as good an experience when it came to their order, stating: “The order came fairly quickly and was well packaged but one of the two items I ordered was missing. However, when I emailed them about this refunded me without question for the missing item.”
If you’re worried about the low prices for such good quality skincare products, don’t worry – you’re not alone as one Noli user explained: “I was so skeptical about this site as they sell some very heavily discounted products but I’ve just received my first order and can confirm it’s completely genuine. The match tool they have built is great but you don’t have to use it which I like – choice is best.”
If you’re tempted by this innovative new way of getting the most from your skincare, by registering and using Noli’s AI system to discover your ultimate skincare routine, you can currently get £20 off a spend of £60 or more by using the code NOLIMATCH20 at checkout. Sign up here.
