Called Sweet Suspicion, A Waitrose Mystery – the 90-second film centres around the havoc which ensues when a family’s dessert, the No.1 Waitrose Red Velvet Bauble Dessert, goes missing
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Waitrose: Christmas Advert 2024
It’s the battle of the premium supermarkets this year, as hot on the heels of M&S, Waitrose have also released a star-studded ad.
The firm said this is it’s biggest ever festive campaign, with an all-star cast including Succession’s Matthew Macfadyen, comedian Joe Wilkinson and Fleabag star Sian Clifford.
Directed by Lucy Forbes of This is Going to Hurt fame, this year’s advert is a festive ‘whodunnit’.
Called Sweet Suspicion, A Waitrose Mystery – the 90-second film by Saatchi & Saatchi centres around a family of food lovers preparing for Christmas day.
But havoc ensues when their dessert, the No.1 Waitrose Red Velvet Bauble Dessert goes missing.
An amateur detective, played by Macfadyen, is on a mission to uncover the culprit. Was it the disgruntled Grandma, or perhaps the perfect hostess, Samira, who’s had enough of the holiday chaos? Or even Fig, the family cat?
For the first time, the ad ends on a cliff-hanger with the second part revealing who the thief is set to come out in the coming weeks in a 60-second ad.
The supporting cast of ‘food stars’ features some of the new and delicious Christmas food such as melting Reuben Rarebit, crumbly Brown Butter Mince Pies with Cognac and a Glorious Treacle Glazed Turkey Crown.
Nathan Ansell, customer director at Waitrose, said: “For the first time, we’re keeping Waitrose customers guessing with a ‘whodunnit’ festive crime drama featuring a stellar cast for this year’s Christmas ad.
“Our Christmas Campaign is all about how Waitrose [Christmas] food is so good, you can’t wait to get your hands on it so we’ve showcased the very best of our delicious range while also adding a touch of festive fun and sparkle.”
Matthew Macfadyen said: “I wonder if my extensive repertoire of past Detective roles led to me to this very moment – starring in this wonderful Waitrose whodunnit.
“Working with such a great cast on such a fun project for Christmas was such a joy. I think together, we have created a story that will have the public speculating over who the pud thief really is.”
The wider Christmas campaign will include a social-first activation with exclusive character alibis and a special appearance by some of the nation’s favourite detectives trying to help crack the case.
There will also be a physical evidence board at London Kings Cross Station and the firm will also keep the nation guessing with activity from Waitrose Partners in-store, who will wear ‘suspect’ t-shirts.
