Business Wednesday, Mar 12

The popular Zara dress has been dubbed “stunning” and has gone viral on TikTok

Zara shoppers are heaping praise on a “stunning” dress that’s gone viral on TikTok. Fans of the high street brand have been sharing clips online trying on the dress – and others have proven very keen to get their hands on it.

The popular dress is Zara’s Contrasting Short Dress, which is priced at £29.99. The product frequently sells out online, according to fans, and has been restocked a number of times.

The dress is a short halter neck dress, which features contrast fabric, an inner lining and a concealed zip fastening at the back. The product is 89% polyester and 11% elastane, with a 100% polyester lining.

On TikTok, user @yasmineight shared a video trying on the white dress, alongside the caption: “This dress is stunning from every angle! Would you wear this?” Text overlaying the clip said: “Simple, elegant and SO flattering!”

Another user, Madeleine (@spookypeachy) showed off the dress at home on the hanger, and then trying it on. She styled the dress with black heels and a clutch bag, while she also tied up the black contract pieces at the back into a bow.

The clip was captioned: “I’m obsessed,” while text over the video said: “Zara’s most stunning dress you didn’t know you needed.” The post racked up 1.3m views. 45.5k likes and hundreds of comments from excited fans.

Among them, one person said: “What a beautiful dress,” while a second wrote: “Always stunning as usual.” A third shopper added: “I’ve ordered this, I am hoping it actually arrives instead of being cancelled as it keeps going out of stock.”

A fourth keen shopper said: “Always stunning as usual,” and a fifth penned: “That’s lovely.” Another commented: “I want this.”

One shopper tagged a friend and wrote: “You will look gorgeous in this.” Other potential customers labelled the dress “elegant” and “beautiful.”

The Zara Contrasting Short Dress is priced at £29.99 and is available online here. You can also find your nearest store here.

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