Women get ‘silky hair I normally only have after the hairdressers’ from £21 mask

‘I love this stuff. It really is the best product i’ve ever used on my hair. The day after I first used Coco & Eve I had endless positive comments about my hair from absolutely everyone I saw that day. This has never happened to me before!’

The winter weather hasn’t done our hair any wonders – what with the colder temperatures outside, lower humidity, and heating inside making our locks dry, brittle and frizzy. So with spring in our midst, our hair is in need of some TLC and one product to help revive it is a hair mask. And Amazon’s Spring Deal Days sale (running until March 16) sees products from viral beauty brand Coco & Eve massively reduced – such as its hit Like A Virgin hair masque.

Now £21 in the shopping giant’s discounts, from £30, the ‘hair hero’ has been hailed by shoppers as the ‘best product I’ve ever used on my hair’, praising its nourishing properties that leave hair ‘silky’ and ‘lighter’.

Boasting a 5-in-1 formula that claims to revive, restore, repair, tame and condition dull and unhappy hair, the Coco & Eve Like A Virgin Hair Masque is made with ‘super nourishing’ raw virgin coconut, fig, shea butter, linseed and argan oil that tackles hair damaged by the likes of styling, colouring, sun, pollution and more.

Its AquaCoco Technology is great for dry, brittle locks too as it adds hydration, shine, and softness to the hair, while strengthening and repairing to prevent split ends and breakage. Shoppers love this hair mask not only for the transformative results that leave users in awe, but for its ‘divine’ scent too.

With notes of coconut flower, vanilla, jasmine, iris and tonka bean, it’s been known the leave hair smelling ‘lovely for days’, not to mention its ingredients have helped ‘truly controls the frizz’ – which is a must for those with textured hair.

If this particular formula doesn’t quite hit the mark, Olaplex, Ouai and Color Wow are all great alternatives with some pretty impressive results. For a similar price point, the Ouai Thick Hair Treatment Masque is £20 at SpaceNK and has been created to help ‘restore hydration, repair damage and add shine to thick hair with almond, macadamia & olive oils, shea & illipe butters and hydrolyzed keratin’.

Olaplex’s Rich Hydrating Mask 200ml is available at Lookfantasitc for £39, and is made with moisture-retaining emollients and nourishing botanical oils to help reduce flyaways, soften coarse locks and make ends healthier. A favourite of many celebrities – including Claudia Winkleman, whose hair always looks shiny and healthy – is Color Wow, and its Color Wow and Chris Appleton Money Masque is now on sale at Lookfantastic for £31.60 from £39.50.

That being said, Coco & Eve’s impressive 4.8 star rating on the brand’s website and a 4.4 rating on Amazon proves why the hair mask is a viral sensation, with many users sharing how its ‘the best hair product‘ they’ve used that ‘works’.

One stated: “I have try many products before but this one is my favourite so far. My hair feels and looks different from the first used. It feels soft, shine and looks healthy.”

Another pleased Coco & Eve fan added: “I love this stuff. It really is the best product i’ve ever used on my hair. The day after I first used Coco & Eve I had endless positive comments about my hair from absolutely everyone I saw that day. This has never happened to me before! It smells amazing and my hair looks and feels so good. It’s shiny. It’s soft. I have such long think hair and Coco & Eve even makes my hair feel lighter. I’ve recommended it so so many friends who have different hairs types and styles and they all love it too.”

Someone else noted: “Seems like a miracle! First time using this product. It’s really expensive compared to the usual prices of hair mask but I thought I’d give it a try & I have to say that I’m extremely impressed with the immediate change to my hair. My hair was feeling quite dry and not so easy to comb through with a wide toothed comb when wet, now it’s very soft with no snagging. I’d definitely buy again.”

“My hair is thin, dry and damaged it’s always frizzy and just looks gross but when I use the hair mask it transitions into silky smooth hair that I normally only have after seeing a hairdresser,” one customer remarked.

And while most comments have been glowing, some shoppers were left disppointed by its price, citing how it’s ‘expensive’ for the size received, so needs to be used sparingly – although on sale, it’s a little easier to justify.

For those wanting to upgrade their haircare routine with a full Coco & Eve line up, the brand’s Like A Virgin Shampoo & Conditioner Bundle Kit is also on sale for £25.20 from £36. Similar to the mask, the duo aims to control oil, reduce frizz, add shine, smooth hair, hydrate. Plus, it is crafted with ResistHyal Hyaluronic Acid technology to increase moisture, which in turn boosts softness, smoothness, and gloss.

Its formula is sulfate-free, too, making it an ideal option for those who suffer with frizzy or damaged hair and it is enriched with coconut-based surfactants and Fruit Enzymes to wash away impurities without drying out the hair or scalp – nor weighing it down. Some users have found the duo to beat event top industry names with one Amazon shopper commenting: “Makes my hair feel amazing and a better price point to Olaplex etc however same great result. Smells lovely and great bottle shape so you’re not using too much by accident.”

Another added: “This is the best shampoo and conditioner I have ever tried. I go through all different types to try and find the best one for my hair and this makes my hair look so shiny. Definitely worth the price smells amazing as well.” Although for some people, it left their hair a little heavy and ‘greasy the day after washing’, although one reviewer noted: “Possibly not suited for my hair type which is fine hair”.

Meanwhile, those who don’t want to fully commit to a haircare routine can get the brand’s heat-protectant Frizz Fix & Pro Shine Mist for £16.80 from £24. The lightweight spray claims to be multi-tasking as it not only reportedly delivers 72-hour frizz control, but the brand states how it’s been clinically proven to reduce frizz by 80%, while protecting the hair from temperatures up to 220°C / 428°F. This not only makes it great for those who tend to straighten, curl or blowdry their hair, but also for the summer heatwaves.

For many people, Coco & Eve is often associated with the brand’s cult beauty buy, fake tan – specifically it’s Sunny Honey Bali Bronze foam, which is now £18.20 from £26 in the sale. With one bottle reportedly sold every 20 seconds, this green-grey based tan (formulated to avoid the dreaded orange ‘Tangoed’ result) has been repeatedly celebrated for its streak-free application, lovely smell – not your typical biscuit scent – and transfer-proof wear.

“I’ve tried quite a few self-tanners, and Coco & Eve Sunny Honey Bali Bronzing Self Tan Mousse is one of my favourites,” raved one user. They added: “It smells amazing compared to most self-tanners. The colour is very natural and buildable (but one coat is more than enough), so you can go for a light glow or a deeper tan without it turning orange. Once it develops, it doesn’t transfer onto clothes or bedding, which is a huge plus.”

Another remarked: “Best tanning mouse ever and I have tried a lot! Doesn’t smell, it lasts. It’s a lovely colour too! No transfer on your clothes. I’m sticking with this one from now on! Highly recommend.”

Formulated with Raw Virgin Coconut and Mango, Fig and Cocoa, as well as the brand’s Cellushape formula, it hydrates the skin while firming it, which has been a godsend for those with cellulite – many shoppers love how it ‘smooths out’ this look.

Shop the Coco & Eve sale on Amazon here.