‘I have reached day 7 of no straighteners curlers de frizzing heat treatments ….I’m 40 and this has never happened before’
Many of us struggle to manage styling our locks on a daily basis, overspending on products that don’t work for our hair types and spending precious morning coffee time trying to tease hair into a wearable style. Now, beauty fans have been raving about a haircare kit that’s helped them discover their hair type after years of style mishaps.
Merwave – a wavy haircare brand – hasn’t just caught the attention of shoppers either, as the company’s products have been spotted in the Love Island villa ahead of tonight’s final. The Merwave Wavy Hair Starter Kit costs £65 but is worth £85, and has helped users discover that their hair type may not be straight and frizzy after all – it might actually be wavy.
In a survey conducted by Merwave of 1,392 women, 47% said they didn’t realise their hair was actually wavy. Now, the brand has shared some key signs that locks may have a natural wave.
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Shoppers who find their hair is wavy when wet and dries straight, or who say their heat styling never lasts may actually have wavy locks according to Merwave. Other signs to look out for include frizz feeling impossible to control, hair never looking finished and ends puffing up or flicking out.
The £65 Merwave Wavy Hair Starter Kit contains a Cleanse Shampoo, Repair Conditioner, Wave Cream, Cast Foam and a Protect Gel. This means each product works out at just £13.
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Shop the wavy hair kit at Merwave
The set helps those struggling to manage their locks to reduce frizz, enhance natural wave definition and increase volume. For those prone to exposing their hair to large amounts of heat, the set can also help users to reduce reliance on heat styling.
Elsewhere on the high street, Give Me Cosmetics’ £20 Four Curls Intense Hydration is suitable for curly, wavy, coily and kinky hair and includes a shampoo, conditioner and a leave-in conditioner.
Over at Umberto Giannini, the Natural Waves Wash & Style Routine costs £38.06, reduced from £50.75. It’s described as being ideal for type 2 hair and offers definition, volume and shine.
Back to Merwave, and users have left the Wavy Hair Starter Kit rave reviews online. One said: “Mind blowing difference. I only twigged that I had wavy hair in my late 30’s.
“I took the plunge with the products and the compliments I’ve had since using them has really boosted my confidence. Customer for life!”
Another raved as part of a lengthy review: “I’ve been fighting my wavy hair all my life! Straightening, blow drying and getting haircuts for straight hair.
“I constantly battled with frizz, dryness and my hairdresser was never keen to give me a curly haircut because he thought my grey strands with the curl and frizz would be totally out of control. I went to see him last week after 2 weeks of Merwave products and he was gobsmacked!
“He couldn’t believe it was air dryed and there was zero frizz. He immediately gave me a curly cut and said let’s go with the curls now!
“Even after 2 weeks my hair is softer, 50% less frizz and my curls are defined without being heavy for the first time. I’m expecting even better defined curls in the following months.”
A third commented: “Release the waves. Wow, just wow!
“I have been straightening my hair for over 15 years and I finally gave them up a year ago. I used other products for the wavy look, but I still got fuzz.
“I came across Merwave on FB, and done loads of research, thinking its just “another one of those products.” How wrong was I!
“My waves are full on released and with each wash they get better and better. My hair has never felt so healthy. I don’t use any heating tools, and once dried, I don’t even use a brush until its next washed! 100% recommend!”
It is worth noting that one user did mention a minor inconvenience they’d encountered with the packaging, writing: “The new packaging looks fancy but just has screw on lids which require you to scoop the products out of the tub.”
Despite this, another said: “Wow! I was hoping it would work but I’m gobsmacked! It’s fabulous. Yesterday vs today after my first wash! My Dyson airwrap can go in the bin!”
Someone else wrote: “Always sceptical over products that will apparently transform my frizz and over straightened and damaged mane…I’ve tried everything. This however is absolutely wonderful!
“I have reached day 7 of no straighteners curlers de frizzing heat treatments ….I’m 40 and this has never happened before. I have waves and curls and have so many people telling me daily how much they love my hair!
“I could not be happier. Thank you for saving my damaged hair!”
A final review reads: “Time to embrace your waves! Turn your back on trying to tame awkward, misbehaving locks and love your hair.
“My daughter recommended Merwave and both of us have not looked back. I’d long ago stopped using heat on my hair and only wash it once a week but never before had I seen so many lustrous curves!
“As a mature woman I’m loving the experimentation of the products to see how they best work for my thick, waist length, naturally grey / ginger hair.”
Shop the Wavy Hair Starter Kit at Merwave.
