Woman over 60 says ‘my skin looks firmer every day’ using pharmacist-made serum

Mature shoppers have praised the pharmacist-founded brand’s serum with one shopper saying ‘my skin looks more defined and radiant’

When we think of our ideal complexion, many of us would put radiance high on our skincare wishlists. Now, a popular Italian skincare brand is launching its radiance-boosting products in the UK – and mature beauty lovers say one particular serum is ‘great for someone over 60.’

Meet Miamo – a family-owned clinical skincare company, which is pharmacist-founded. According to the brand, it ‘combines pharmaceutical heritage with advanced scientific research’ to create its products, and shoppers have been impressed with the results.

One standout buy is Miamo’s Superdose Vit C + [C,L] Radiance Activator, which has been formulated with innovative Freeze Dry technology. For those intrigued as to what this means, the process allows water to be removed from active ingredients at low temperatures to help preserve effectiveness over time.

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The product also contains Vitamin C to help improve radiance and stimulate collagen synthesis. Carnosine Peptides also work to help preserve skin elasticity, while Lycopersicum leaf extract counteracts the effect of pollutants that can cause oxidative stress to our complexions.

Prices for the serum normally start at £38, but the code HELLOUK20 brings the price down to £30.40 for a 10-day supply. Those wishing to give the product a longer trial may instead choose to opt for the 30-day supply which normally costs £86 but can be purchased for £68.80 using the code.

Meanwhile, another sought-after buy from the brand is the Renewal Peel Serum which is sold in a box of eight for £96. The code takes this price down to £76.80.

The Renewal Peel Serum is suitable for all skin types, including dry and sensitive. For those concerned with skin firmness and radiance, it’s the ideal choice. Not only does the serum regenerate and moisturise the skin, it also offers a ‘lifting’ effect which can be noticed straight away according to the brand.

Miamo also says the skincare buy improves the appearance of spots and can even be used during months with sun exposure, meaning those looking to start a new skincare routine this summer are in luck. To apply the product, beauty fans should leave it on for 5 to 10 minutes depending on their skin’s sensitivity, and then rinse off with cold water.

Elsewhere, at Harrods the myBlend Skin Renewal Peel (60ml) costs £130 and is described as a ‘professional face peel in the comfort of your own home.’ Over at Beauty Pie, the SuperdoseVitamin C C-Suite Rapid Action Power Brightener costs £45 and claims to be ‘excellent’ for those with sensitive skin.

Back to Miamo, and reviews for the brand’s products on Trustpilot are mostly glowing. Having amassed an impressive overall score of 4.8 out of five stars on the reviews platform, it’s deemed to be ‘excellent.’

One review translated from Italian reads: “I purchased this new Vitamin C product. Personally, I notice my skin looking more radiant every day, with a finer, firmer texture. It is a great buy for someone over 60.”

Another says: “I just turned 56 and treated myself to the high-dose Vitamin C. I’ve finished the first boost, and my skin looks more defined and radiant. I absolutely love it!”

A third simply commented: “I’ll never be without SuperDose Vitamin C Radiance again.” It is of course worth noting that the price for both products is relatively high, so Miamo is certainly an investment for those who have a little more budget to spare.

However, another reviewer also praised the products they’d tried – which include the Renewal Peel now on sale in the UK – saying: “Simply fantastic products—the enzyme peel and renewal peel for double exfoliation leave the skin smooth and provide a unique sensation that simply must be experienced.”

Shop the serums at Miamo.