Business Wednesday, Oct 16

Marks and Spencer shoppers are “obsessed” with the new Wicked-themed pyjamas proving hugely popular on TikTok

Marks and Spencer shoppers are searching stores for the “best pyjamas to ever exist.” The high street retailer is selling Wicked-themed pyjamas ahead of the major movie release next month.

Wicked, the smash hit musical that tells the incredible untold story of the Witches of Oz, has been adapted for the big screen with stars Ariana Grande, Cynthia Erivo and Jonathan Bailey. M&S’ new Wicked pyjamas are taking TikTok by storm, with many claiming to be “obsessed.”

The Dream Satin Wicked Pyjama Set is priced at £40. The retailer’s new Wicked range also includes the Dream Satin Wicked Shortie Set for £30, as well as the £28 Satin Wicked Glinda Pyjamas with Eye Mask and Wicked Satin Elphaba Pyjamas with Eye Mask. There’s also the Wicked Elphaba Hanging Decoration (£8), the Wicked Glinda Hanging Decoration (£8) and the Wicked Light Up Snow Globe (£25).

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The Dream Satin Wicked Pyjama Set features a regular fit, with a classic revere collar and button-through front. It is made with M&S’ Dream Satin fabric, with Cool Comfort and Cling Resist technology for “moisture management and antistatic properties.” A matching eye mask completes the set.

Many TikTokers have raved about the pyjamas online, including @bepop_x who said: “best pyjamas to ever exist and now need the Glinda pair.” Another user, @abbyselbby, wrote: “Run don’t walk to M&S”, while text over her video read: “This is your sign to get the matching Wicked pjs from M&S.”

Among the many comments left on the videos, one person said: “OMG I want the green ones!!!!!” A second tagged a friend and wrote: “who do you wanna be Glinda or Elphaba because you BEST BELIEVE we are getting these hahaha.”

A third added: “I’m obsessed” and a fourth shopper said: “THEY’RE AMAZING I NEED THEM.” However, some shoppers claimed they’d been unable to find the products in store and would be searching for them again; one said: “couldn’t find them today when I went.”

A second wrote: “They aren’t available in all stores. Couldn’t find them earlier & asked at the tills.” Another added: “Spending everyday couple of days checking my local store for it to come in.”

Alternatively, Uniqlo has the dark green Satin Pyjamas for £34.90, while Sainsbury’s has the Tu Green Satin Traditional Pyjamas for £22. Boux Avenue also stocks the Luxe satin graphic heart pyjama set or the stripe heart modal pyjama set for £48.

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