Easter eggs have become one of those “surely that can’t be right?” purchases — but after a full MoneyMagpie taste test, we found the best buys aren’t the flashy ones.
From 99p mini eggs to a £4.99 Aldi standout, these are the Easter treats genuinely worth your money this year — including the premium vegan eggs that justify the splurge, and the Bunny Poop chocolate that got the biggest laugh in the room.
At MoneyMagpie, we take our role as consumer champions very seriously. Which is how I ended up sitting with the team, surrounded by Easter chocolate, discussing “snap”, cocoa depth and whether a mini egg should crunch or crack. It was all very professional. Ish.
What came out of it was surprisingly clear: you do not need to spend a fortune this Easter to get something really good. In fact, some of the best things we tried were the cheaper supermarket picks — especially if you shop the offers properly. And with shrinkflation still taking the shine off some big brands, price per 100g matters more than ever.
Best cheap buy: mini eggs and the little treats that punch above their weight
Mini eggs are still one of Easter’s great pleasures. That sugary shell, the creamy centre, the faintly malty finish — they’re nostalgic, but they also happen to be genuinely delicious.
Tesco currently has the Cadbury Mini Eggs Shell Egg 95g at £1.25 with Clubcard , down from £2, which makes it one of the easiest branded Easter wins on the market right now. Tesco also has the Cadbury Dairy Milk Buttons Shell Easter Egg 90g at £1.25 with Clubcard in the current offer window.
But the surprise hit in our tasting was Aldi’s own mini eggs. Aldi’s Choceur Mini Chocolate Eggs are currently 99p , and the chain is also running a 40,000-pack giveaway , with winning shoppers getting a £5 voucher to claim the bags. That is a properly useful freebie, not one of those competitions where you have to solve a riddle and sacrifice your lunch break.
In a blind taste test, Aldi’s version held up far better than you’d expect for 99p. They’re sweet, creamy and dangerously easy to keep eating “for comparison purposes”.
Best overall egg: the supermarket pick that actually beat pricier rivals
The egg that came out on top with the MoneyMagpie team was Aldi’s Specially Selected Milk Ripple Egg with Honeycomb & Pretzel , which is currently listed at £4.99 .
This was the one people kept quietly going back to for “just another bit”, which is usually the clearest sign you’ve got a winner.
It gets the basics right: a decent chocolate snap, a creamy shell, enough crunch from the pretzel, and just enough salt to stop the whole thing becoming sickly. It tastes more expensive than it is, which is exactly what you want from an Easter buy in 2026.
Frankly, it is the sort of egg that makes you question why you’d pay double just because a box is shinier.
Best branded bargains: worth it, if you get them on offer
There are still some good branded buys out there — you just have to catch them at the right moment.
Tesco’s Clubcard prices are doing a lot of the heavy lifting this year, especially on smaller Easter eggs and mini eggs. That makes the classics feel reasonable again, at least temporarily.
My general rule is this: if you’re buying a mainstream branded egg, only buy it on promotion. With cocoa prices and shrinkflation both biting, the full shelf price is often where the disappointment starts.
Best premium vegan splurge: the expensive eggs that are actually worth it
Dairy-free Easter eggs used to fall into two camps: “acceptable” and “I’m only eating this because I have to.” Thankfully, that’s changed.
For a budget-friendly dairy-free option, Aldi currently has the NOMO Monster Egg & Lolly 92g at £3.35 , which makes it one of the more accessible free-from buys in supermarket aisles right now.
But if you actually want a vegan egg that feels indulgent, two pricier options are worth a proper mention.
Cutter & Squidge’s Vegan Easter Egg ison the expemsive side. It’s a filled egg rather than a basic hollow shell, with layers including salted caramel ganache, caramel, cookie bites and crumb — and the brand is still trading on the fact this style of vegan egg previously won top praise from Good Housekeeping. That sounds like a lot, because it is, but in this case the excess is kind of the point.
Then there’s Kakoa , which is doing properly interesting vegan Easter eggs this year. Its Vegan Flat White Easter Egg is £22.50 , while the Vegan Iconic Easter Egg is listed at £29.99 , reduced from £34.99, and the site also highlights its chocolate awards credentials.
These are not casual “grab one while you’re in for loo roll” eggs. They are for people who genuinely care about flavour and don’t want dairy-free chocolate to feel like the consolation prize.
Best for a laugh: the Bunny Poop chocolate that is sillier than it sounds
The product that got the biggest laugh from the team was the Ask Mummy & Daddy Bunny Poo Pouch .
Important clarification for Mirror readers everywhere: it is Bunny Poop , not just generic poop, which somehow makes it feel more Easter-appropriate.
The pouch is currently listed at £3.99 , and the chocolate itself is better than the joke suggests: salted caramel chocolate nibbles made in Belgium, designed as a novelty Easter treat. In other words, it’s one of those products that starts as a gag gift and ends with everyone unexpectedly agreeing it’s actually quite nice.
I’m not saying it’s the pinnacle of fine chocolate (although tasty). I am saying it’s the sort of thing children will find hilarious and adults will pretend they bought “for the kids” before eating half the pouch.
Another one that got a genuinely delighted reaction from the team was the “Bryn the Dragon” Easter Egg from Wickedly Welsh Chocolate .
This one leans fully into the theatre of Easter. You crack open one side of the egg to reveal a small white chocolate dragon hidden inside, complete with a salted caramel truffle tucked behind it – which, I can confirm, caused more excitement in the room than several £15 eggs combined.
It’s currently priced at £9.99 , although we’ve seen it pop up slightly cheaper in parts of the range, and it’s made using the brand’s award-winning chocolate.
Is it the most refined chocolate we tried? Probably not. Is it one of the most fun and memorable? Absolutely.
It’s very much in the same category as the Bunny Poop – part treat, part experience – and exactly the sort of thing that makes Easter feel a bit more special, especially if you’ve got kids involved (or adults who behave like them when there’s chocolate around).
Best alternative to a single egg: hampers and bigger treats
If you’re buying for a household, or just want something that feels more generous than one hollow shell, hampers are genuinely worth a look this year.
Hampers.com is currently promoting 15% off all Easter hampers with the code EASTER15 . The exact ranges vary, but the site is clearly pushing Easter gift boxes and hampers under that offer.
That won’t beat a £4.99 supermarket egg on value, obviously, but it can make more sense if you’re buying one gift for a family rather than multiple separate eggs. And crucially, it avoids that very Easter-specific disappointment of opening a giant box only to find a surprisingly dainty chocolate shell rattling around inside it.
The bottom line
After a full MoneyMagpie team taste test, the conclusion was pretty simple: the best Easter egg we tried was not the most expensive, not the fanciest, and not the one with the loudest packaging.
It was Aldi’s £4.99 Honeycomb & Pretzel egg . And alongside it, the smartest buys of the season include Tesco’s £1.25 Clubcard mini eggs , Aldi’s 99p Choceur mini eggs , NOMO for a cheaper dairy-free option, and the pricier vegan treats from Cutter & Squidge and Kakoa if you want something that feels genuinely special. And yes, the Bunny Poop is funny. But it’s also pretty good chocolate.
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