A poll, of 1,000 non-vegans, found 78% already choose to have meat-free days – an average of two-a-week – with 30% recognise cutting out animal products is better for the environment
A third of carnivores would consider switching to a vegan diet if restaurants offered more plant-based options, according to a recent poll. The survey of 1,000 non-vegans revealed that 78% already opt for meat-free days, averaging two per week, with 30% acknowledging the environmental benefits of eliminating animal products from their diet.
Consequently, 47% believe it’s crucial for eateries to offer a broad range of vegan dishes to cater to dietary preferences (71%), encourage healthier eating habits (57%), and protect animals (42%). The study was commissioned by Viva! as part of its 50by25 campaign, which urges restaurants to ensure half of their menu is vegan by the end of 2025.
A representative for the charity said: “It’s great to see so many meat eaters consider adopting a vegan diet, not just for the animals they are saving, but to protect planet as well. A plant-based diet can cut a dish’s climate impact by half, so it really is a big difference compared to meat alternatives. And it’s a really positive step to see even people who don’t follow a vegan diet recognise and act on this.”
The research also discovered that 41% have noticed an increase in vegan options at their local restaurants over the past five years. Nearly half of the respondents, 49%, see this as a significant benefit for their local community, with 68% believing it’s crucial for food to have a minimal environmental impact.
According to OnePoll’s figures, 31% would consider cutting down on meat to be more environmentally friendly. A spokesperson for Viva! commented: “When shopping in a supermarket and picking your own ingredients, it’s easy to stay in control of a vegan diet. But a lack of choice in some restaurants makes it harder, especially when nothing tickles your fancy.”
“Restaurants can also play a vital role in shaping people’s eating habits – showcasing plant-based food that is not only planet-friendly but tasty and exciting as well.”
