Close Menu
The Business TimesThe Business Times
  • Home
  • News
  • Business
  • Finance
  • Economy
  • Markets
  • Investing
  • Real Estate
  • Crypto
  • Fintech
  • Forex
  • More
    • Politics
    • Web Stories
    • Spotlight
    • Press Release
What's On
Two-time Champions League winner opens up on heartbreak of son dying aged 20

Two-time Champions League winner opens up on heartbreak of son dying aged 20

9 November 2025
NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

9 November 2025
Archer Faces Relative Headwinds, Joby Leads – A Risk-Hedged Play (NYSE:JOBY)

Archer Faces Relative Headwinds, Joby Leads – A Risk-Hedged Play (NYSE:JOBY)

9 November 2025
Queen Camilla’s ‘unusual’ move at Remembrance event as Kate steps down from key role

Queen Camilla’s ‘unusual’ move at Remembrance event as Kate steps down from key role

9 November 2025
Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

9 November 2025
Facebook X (Twitter) Instagram
Business Sunday, Nov 9
The Business TimesThe Business Times
Newsletter
  • Home
  • News
  • Business
  • Finance
  • Economy
  • Markets
  • Investing
  • Real Estate
  • Crypto
  • Fintech
  • Forex
  • More
    • Politics
    • Web Stories
    • Spotlight
    • Press Release
The Business TimesThe Business Times
Home » The long-lasting eyeliner a 70-year-old shopper calls ‘ideal for mature skin’
Finance

The long-lasting eyeliner a 70-year-old shopper calls ‘ideal for mature skin’

thebusinesstimes.co.ukBy thebusinesstimes.co.uk16 October 20252 Views
Facebook Twitter LinkedIn Reddit Telegram WhatsApp Pinterest Tumblr VKontakte Email
The long-lasting eyeliner a 70-year-old shopper calls ‘ideal for mature skin’
Share
Facebook Twitter LinkedIn Pinterest Email

Wonderskin’s 1440 Eyeliner has become a hit with women of all ages – and it’s currently on sale

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Finding an eyeliner that glides on effortlessly and stays put all day – especially on mature skin – can feel impossible. But beauty lovers say Wonderskin’s 1440 Eyeliner has cracked the code.

Praised for its silky texture, intense pigment, and serious staying power, the liner’s TruGlide Technology delivers a buttery-smooth application that sets ‘like concrete.’ It’s designed to resist smudging, transferring, or settling into fine lines – perfect for anyone tired of tugging, smearing, or mid-day touch-ups.

Celebrity makeup artist Carola Gonzalez, whose clients include Hailey Bieber and Kerry Washington, calls it ‘the most effective high-pigment, long-wear eyeliner’ she’s ever tried. The brand claims its formula can withstand 24 hours -1,440 minutes – of wear.

One user described it as a ‘super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain’. Quite impressive indeed.

The secret, according to the brand, is Wonderskin’s TruGlide Technology, an ‘ultra-creamy formula’ that reportedly glides onto the eyelid like butter but sets ‘like concrete’. This technology ensures a tug-free, rich, even application that doesn’t budge, even with rubbing, reports the Manchester Evening News.

Shop the look

£49.50

£33

Wonderskin

Buy Now on Wonderskin

The popular 1440 Longwear Eyeliner is now available in 12 gorgeous and versatile shades.

Available in 12 different shades, the eyeliner typically retails at £16.50 for one, but the brand is currently running an offer that sees shoppers getting three eyeliners for the price of two at £33 – effectively valuing each product at £11.

This matches the price of Laura Geller’s Swipe-n-Line Instant Eye Perfecting Stick, which normally costs £22 but is currently on sale for £11. Specially developed with mature skin in mind, the formula boasts a silky-smooth application – a quality it shares with Wonderskin’s product.

At Boots, Clinique’s Quickliner for Eyes has been described as ‘simply the best’, with one review stating: “I have searched for more than 24 years for the ‘perfect eyeliner’. This is definitely it! The ease of use is second to none; there’s no dragging whatsoever around the eyes. It really is the simplest eyeliner I have ever found. It also lasts the entire day with no smudging.”

With over 3,000 glowing reviews and a 4.8-star rating, Wonderskin’s 1440 has quickly become a cult favourite among women of all ages. One 70-year-old fan raved: “Best eyeliner ever. Goes on so smoothly – ideal for mature skin.”

Another devotee of the eyeliner remarked: “So easy to use! It just glides across your eyelids and waterline. It’s the ONLY eyeliner I’ve tried that stays on. Even overnight.

“Believe me when I say that I’ve tried so many on the market today that make that claim. Especially eyeliner for mature skin. Everyone, try it.”

Yet the fact that it applies so effortlessly proved to be a drawback for some, with one individual leaving a three-star review stating: “These pencils are very soft and easy to apply. However, because of that, it makes it difficult to draw a precise line; it is not sharp enough.”

“Glides on like butter,” commented another customer, noting there’s “no dragging or pulling” either. They suggested: “Work fast if you want to blend out or soften. Once set, it doesn’t budge. Will definitely buy again. Great for mature skin.”

The Wonderskin 1440 Eyeliner is available on their website.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit Telegram WhatsApp

Related Articles

NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

Aldi issues warning to shoppers as it brings back quirky Christmas baubles

Aldi issues warning to shoppers as it brings back quirky Christmas baubles

Benefits claimants eligible for DWP Christmas Bonus unchanged Since 1972

Benefits claimants eligible for DWP Christmas Bonus unchanged Since 1972

Cheapest Lumie wake up alarm light makes ‘a huge difference’ when getting out of bed

Cheapest Lumie wake up alarm light makes ‘a huge difference’ when getting out of bed

Massive boost for 11 million renters in England – see how new rules impact you

Massive boost for 11 million renters in England – see how new rules impact you

David Beckham has been wearing his Royal-approved wellies on repeat this autumn

David Beckham has been wearing his Royal-approved wellies on repeat this autumn

Money-saving Elemis deal hailed as ‘incredible value’ and ‘great for gifting’

Money-saving Elemis deal hailed as ‘incredible value’ and ‘great for gifting’

Amanda Seyfried’s under-£100 waterproof boots ‘stop dirt and water getting on your socks’

Amanda Seyfried’s under-£100 waterproof boots ‘stop dirt and water getting on your socks’

Editors Picks
NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

NEOM’s Ultimate Calm Box saves shoppers £103 and is filled with ‘decadent’ scents

9 November 2025
Archer Faces Relative Headwinds, Joby Leads – A Risk-Hedged Play (NYSE:JOBY)

Archer Faces Relative Headwinds, Joby Leads – A Risk-Hedged Play (NYSE:JOBY)

9 November 2025
Queen Camilla’s ‘unusual’ move at Remembrance event as Kate steps down from key role

Queen Camilla’s ‘unusual’ move at Remembrance event as Kate steps down from key role

9 November 2025
Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

Lumie SAD light with ‘instant results’ helps with the ‘struggle of winter weather’

9 November 2025

Subscribe to News

Get the latest finance and business news and updates directly to your inbox.

Latest Posts
S&P 500: 8 Stock Market Red Flags, 3 Ways To Potentially Profit From A Big Decline

S&P 500: 8 Stock Market Red Flags, 3 Ways To Potentially Profit From A Big Decline

9 November 2025
Shopkeeper says he has been robbed 100 times in a year with not one prosecution

Shopkeeper says he has been robbed 100 times in a year with not one prosecution

9 November 2025
Aldi issues warning to shoppers as it brings back quirky Christmas baubles

Aldi issues warning to shoppers as it brings back quirky Christmas baubles

9 November 2025
Facebook X (Twitter) Pinterest WhatsApp TikTok Instagram
© 2025 The Business Times. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.