Bag discounts from big names including Paula’s Choice, Elemis, Revlon and more

Amazon’s highly anticipated Black Friday Week has finally gone live, kicking off a 12-day shopping event with great offers on must-have brands. While there are deals across every category, from homes to tech, the beauty sales have our full attention this year.

Whether you’re on the hunt for a new mascara, foundation or lipstick or fancy splurging on something more luxurious like an LED face mask, Amazon’s beauty deals promise serious savings. The Mirror’s beauty team has already scoured the event to find the best bang-for-your-buck offers, so you can save money on big-name products — and pick up a few early Christmas presents.

Scroll down to see our top picks so far. And remember to bookmark this page; we’ll be updating it regularly as more deals drop throughout the week.

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Best Amazon Black Friday beauty deals

Amazon Black Friday perfume sale

A Christmas staple for many of us but also a great way to treat yourself to a little winter refresh to your signature scent, some of the biggest discounts we’ve spotted so far are on some huge perfume brands — perfect for either stocking up on a fave or trying something new.

Amazon Black Friday makeup sale

If you’re looking to refresh your make-up bag there are some decent early discounts across premium and more budget friendly brands, although fans of Charlotte Tilbury might find better deals by shopping their Black Friday deals direct.

Amazon Black Friday skincare sale

Some of our best-loved skincare brands are taking part in Amazon’s sale this year — with K-beauty staple COSRX a consistent best-seller on these Amazon deal events and we’re expecting Black Friday Week to be no different.

Amazon Black Friday haircare sale

While Black Friday is a great place to get big savings on high-ticket items like tech, if you’re someone who enjoys a bit of luxe when looking after your hair it’s a good opportunity to stock up on essentials with some satisfyingly hefty savings.

Amazon Black Friday hair tools sale

Whether you’re looking to upgrade your own hair styling gadgets or have your eye on a Christmas gift like Shark’s Dyson-beating FlexStyle or some iconic ghd Originals, there are some eye-catching early deals.

What is Black Friday?

Black Friday is an annual sales event where participating brands offer significant discounts on a broad spectrum of products. The sale kicks off on the last Friday of November and continues until the subsequent Monday, dubbed Cyber Monday.

This name was originally given as brick-and-mortar stores would typically conclude their discounts on this day, allowing online retailers to step in.

In recent times, most Black Friday sales take place online, although some retailers introduce fresh deals to mark the weekend’s end. Initially a post-Thanksgiving tradition in the US, Black Friday found its way to the UK in 2010 via Amazon’s inaugural Black Friday sale.

When is Black Friday?

This year, Black Friday lands on Friday, November 29th, and extends until Monday, December 2nd. However, it’s worth bearing in mind that some retailers may commence their deals earlier in the month.

We’ve already spotted early sales from brands such as Debenhams, Wowcher, Ninja, Shark, Antler and Oodie. Additionally, a host of beauty and fashion brands including Boots, New Look, Roman Originals, Charlotte Tilbury, Huda Beauty and Monica Vinader have also unveiled fantastic deals to delve into.

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