The LipQ Liquorice Balm, is available from Amazon, with many saying they’ve noticed fewer cold sores or haven’t had one in years

Cold sores can seriously dent your confidence, especially just before Valentine’s Day. Research by SkinShop.co.uk revealed that 80% of Brits have pulled out of a date due to a cold sore, whilst nearly a third admitted one has completely wrecked at least one Valentine’s celebration.

This is precisely why customers are singing the praises of a budget-friendly lip balm under a tenner, hailed for helping ward off outbreaks. The LipQ Liquorice Balm, retailing at £9.95 on Amazon, has rapidly gained a devoted fanbase, with buyers reporting they’ve “noticed fewer cold sores” since incorporating it into their everyday regime.

The LipQ Liquorice Balm is described as providing a natural, daily solution to lip maintenance, positioning it as a favoured choice over conventional cold sore remedies. Its formula harnesses glycyrrhizic acid, an extract from liquorice root, which supports the lips’ inherent protective barriers against elements like sun exposure, whilst maintaining softness, smoothness and moisture, reports OK!.

During a study conducted by the Herpes Virus Association, more than 73% of volunteers noted a decrease in both the intensity and length of flare-ups when using it, whilst 83% claimed they achieved superior outcomes versus standard treatments. Rather than spot treatments applied only when symptoms emerge, LipQ Liquorice Balm can be incorporated into daily use, potentially stopping cold sores from developing altogether.

This makes it a seamless addition to morning or evening rituals and a perfect way to maintain lip health and comfort. However, if this particular product doesn’t tick all the boxes, Lookfantastic is offering a slightly pricier alternative.

The LipQ Liquorice Balm is available from Amazon

The balm is made with natural ingredients, is free from parabens, perfumes and any other nasties which makes it ideal for sensitive skin.

The Drunk Elephant Lippe Balm 3.7g is currently available for £18 on their site and promises to be a ‘nourishing balm that helps to soften and visibly plump lips with moisture. Meanwhile, Boots stocks the Herstat Lip Care Stick for £6.95, designed for everyday use between cold sore outbreaks.

Returning to the LipQ Liquorice Balm, which has an impressive 4.5 out of 5-star rating on Amazon and has been snapped up more than 300 times this past month alone. One satisfied customer said: “This stuff is amazing for keep nasty cold sores away. Pot lasts a very long time.”

Another user added: “I have been using this for years, and I’ve just bought this for the 10x. It is amazing for the cracks that can appear in the corners of your lips. I was told it was angular cheilitis, and given prescription cream, that never worked. This is the only cream I have found that actually stops this.”

One individual gave it a high rating in a lengthy review, but also expressed a minor worry: “I use this daily whilst it hasn’t stopped my cold sores appearing it has reduced the size of them.”

An additional customer added: “I suffer with cold sores, since using this balm daily, I haven’t had an outbreak in over four years. Feels nice on lips, not greasy or sticky. Highly recommend.”

However, the majority of reviews were glowing five-star ones: “Great product, after years of suffering with cold sores [I’ve] never had one since I started using this.”

The LipQ Liquorice Balm can be purchased for £9.95 on Amazon.

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