Business Wednesday, Jul 23

Customers love the ‘cute’ jacket for autumn, suggesting it ‘looks like a dream’

Tesco shoppers are “running” to stores after the retailer’s F&F range restocked a “cosy” autumn jacket. Shoppers love the “cute” teddy bear style, available for £39.50. Impressed customers think the popular jacket “looks like a dream”, and they can’t wait to get their hands on it.

The cream fleeced jacket has featured in several viral videos. The jacket isn’t yet available online so shoppers keen to get the look are best off trying their local store. TikTok user @lacey.louise.xo was one of the shoppers who highlighted the jacket in a post on her popular account. She told followers: “Run to Tesco.”

Her caption added: “F&F Clothing Teddy bear jacket is back.” In another post, TikTok user @soniadiane described the jacket as a fashion staple. She wrote: “The F&F teddy bear jacket is BACK!”

She added: “I’m sorry I know it’s July but this jacket is so so cosy and cute and has me ready for chilly coffee dates, crispy leaves and cinnamon buns. An absolute must staple in any autumn wardrobe.”

Both posts caught attention, prompting fashion fans to rush to the comments to share their excitement. Replying to the first video, one shopper wrote: “I was enjoying the summer until tiktoks started throwing autumn at me and now I’m ready for septemberrrrr.”

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Someone else agreed: “This is cute for autumn.” A different comment read: “LOVE,” and a fan added: “Obsessed.” Replying to the second video, commenters were just as impressed.

An excited viewer wrote: “Omg love love love.” Another social media user thought: “Oh my goodness. This just looks like the dream!” The video’s creator, Sonia, loved the jacket too, trying it on in the video.

Someone praised: “Wow this suits you sm.” She replied: “Oh girl believe you me I REALLY wanted it but they only had it in a small or medium and I love oversize for jackets!! Keeping my eyes out for the next size up!”

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When another commenter wrote: “Omg need this,” Sonia added: “I know right! They only had a small or medium and I want it in a large as I love coats oversized. BUT there is another jacket I am obsessed with that I’ll post later and honestly I’d give the teddy coat a 9/10 and this one a 10/10 for end of summer early autumn!”

As it turned out, fashion fans loved the second jacket, too. Sonia highlighted the £35 cream jacket in another video, writing: “F&F Clothing at Tesco have absolutely nailed it with this cosy, cute, and clean jacket perfect for chilly evenings and early autumn. Sorry, but how cute is she with just jeans and some fresh white trainers? Think long strolls in the park, your favourite Starbucks, and clean girly vibes. I’m in love.”

A fan said: “Aww this is sooo cute.” Someone else thought: “This genuinely looks like something from the Maebe collection! I also need to stop watching your videos because this week I’ve already planned to go to Ikea and now Tesco.”

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