The FSA says the presence of insects in the breakfast product makes it “unsafe to eat”, and anyone who has purchased an affected box must return it immediately
A popular cereal sold at major UK supermarket chains has been recalled over fears it may contain “insects”. The Food Standards Agency (FSA) issued the urgent notice today as Rude Health’s Chocolate Crunch Granola may have a “possible presence of insects”.
The ingredients of the Rude Health granola – which is sold as a healthy breakfast option – consist of oats, spelt flakes, raw cane sugar, sunflower oil, low-fat cocoa powder, roasted almonds, toasted coconut slices, and sea salt.
The FSA says the presence of insects in the breakfast product makes it “unsafe to eat”, and anyone who has purchased an affected box must return it immediately. The health company, however, claimed on its website that the insects “do not pose a health risk, as they are not harmful to humans”.
The products affected by the notice have the following:
- Pack size – 400g
- Batch code – PD24102024
- Best before – October, 24, 2025
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The granola is sold at major UK supermarket stores, including Tesco and Waitrose and online at Ocado and according to the FSA, point of sale notices are being displayed in all retail stores that sell it. These notices explain to customers why the product is being recalled and tell them what to do if they have bought it.
The recall notice reads: “RUDE HEALTH ARE RECALLING CHOCOLATE CRUNCH GRANOLA WITH A BEST-BEFORE-END DATE OF 24/10/2025 BECAUSE OF POSSIBLE INSECT INFESTATION.”
Shoppers who have purchased a box of granola have been advised to return the product to their local store for a full refund. Rude Health has confirmed that you do not need a receipt to get the full refund. Ocado and Tesco are currently selling the product for £4.20.
In a statement on the recall, Rude Health said: “We sincerely regret any inconvenience caused to our customers.” The company has not confirmed how the insect infestation occurred, although it is likely due to an issue in its manufacturing. For further information, please contact Rude Health Foods Ltd at hello@rudehealth.com
According to the FSA, finding insects in your food is rarely a major health risk. Insects can infest dried products such as flour, sugar, and milk powder if stored too long. While they don’t carry disease, they breed quickly in warm, humid conditions and can spread to uncontaminated food. If you find an infestation, avoid using insecticides, as they could contaminate your food. Instead, throw away the affected items in an outside bin, clean your cupboards thoroughly, and store new dried goods in airtight containers.
What are recall notices?
Products can be recalled for a range of different reasons including safety – if a product displays risks for the customer – or quality – when the product isn’t working as it should be.
The Food Standards Agency is in charge of issuing alerts when there is a problem with a food product. The product can either be “withdrawn” which is where is it taken off the shelves or “recalled” which is when customers are asked to return it.
Food products need to be recalled if they are found to have been contaminated with pathogens that could cause food poisoning, or if plastic or metal has been found in the product due to manufacturing faults.
Food items also need to be recalled if any allergen information is missing or incorrect. The Office for Product Safety and Standards is responsible for everything else which does not fall into food, medicines, and vehicles.
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