Business Wednesday, Jun 25

If you’re in need of a new pair of trainers, New Balance’s summer sale sees hundreds of bestselling styles discounted, including 40% off the popular 327’s

A new season often brings along huge sales, and this year is no exception. From Boden to FitFlop and Nobody’s Child, hundreds of retailers have kicked off their end of season sales, and one we’ve got our eye on this year is New Balance.

New Balance has cemented themselves as the trainer to have, rebranding from boring dad shoes to fashionable trainers everyone wants to get their hands on. And their sale is full of bestselling styles.

The style that caught our attention was the trending 327s, which have been reduced from £100 to £60.

This popular style is inspired by the ’70s and features a breathable, lightweight nylon and suede upper, plus a comfy padded insole and shock-absorbing rubber sole to ensure ultimate comfort all day long.

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The colourway that’s currently on offer features neutral slate grey suede detailing, and the signature blue N on the side of the shoe.

With over 4,000 reviews, the main thing all shoppers are talking about is the comfortability of the 327s. One happy shopper wrote: “These shoes are great. I have plantar fasciitis and my custom orthotics fit in perfectly. Wore them for 12 hours the first day and they were extremely comfortable. Super cute and stylish. I was in Europe last spring and they are very popular there.”

While a second added: “Great sneakers for walking long distances. Fabulous sneakers, like walking on clouds. Took them to London and they did not disappoint!”

One shopper, however, did find that the trainers were a little too rigid, they wrote: “The only tiny criticism I have is the material that the upper is made form is a little stiff – not bad, but just a tad inflexible.”

A couple other styles we’re loving in the New Balance sale include, the 530s, now £70 down from £100, and the 9060s, now £112 down from £160.

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