While the Cotswolds draws millions of visitors, another town offers similar medieval charm with cobbled streets, historic architecture, and the bonus of being close to a famous beach
For years, the Cotswolds has been one of Britain’s most beloved destinations. With its charming streets, sweeping hills and tranquil atmosphere, it’s the perfect getaway for those looking to leave the noise and chaos of city life behind.
But holidaymakers looking for a similar retreat this summer might want to consider somewhere new. Country lifestyle experts at Welligogs say that Rye ranks among the UK’s most stunning small towns — and it actually shares many of the qualities that have made the Cotswolds so popular.
The town, nestled close to the coastline in East Sussex, has been dubbed as having a ‘storybook atmosphere’ by the experts. It boasts cobbled medieval streets, historic buildings, independent shops, and sits right beside the sea — making it an ideal spot for a summer visit.
Among the most well-known beaches near Rye is Camber Sands, which is home to the only sand dune system in East Sussex. It does tend to get crowded during the warmer months, so heading there in the morning is the best bet if you’re after a more laid-back experience.
Within Rye itself, there’s plenty to discover. History enthusiasts won’t want to miss Rye Castle Museum, which is spread across two separate sites — the main museum on East Street, and Ypres Tower, an ancient monument featuring exhibitions on medieval life.
Another of Rye’s most famous spots is Mermaid Street, known for its cobbled lanes and timber-framed buildings. According to experts at Jempsons, it is widely regarded as one of the most beautiful streets in the whole of England.
The sloping street dates back to the medieval era, and even a casual stroll today reveals fascinating glimpses of history. Quirky house names such as “The House with Two Front Doors” and “The House Opposite” are etched into plaques alongside original Georgian architectural features.
It’s the perfect spot to snap a few photos, and due to its undeniable charm, it ranks amongst the most photographed streets in the entire UK.
When it comes to food and drink, Rye is certainly not lacking in options. One of the most popular brunch destinations is The Fig on High Street, which boasts an impressive 4.7 out of five star rating on TripAdvisor and is particularly well known for its eggs benedict.
The Cobbles Tea Room is another good option, while those seeking a cosier pub atmosphere should head to Rye Waterworks, which serves locally brewed ales and ciders.
Tess Annan, manager at Welligogs, said: “Many people automatically think of the Cotswolds when planning a countryside escape, but Rye offers a very similar experience in the heart of East Sussex.
“Rye has that same feeling of stepping into a slower pace of life, with winding streets and medieval buildings.”
Tess went on to say that increasing numbers of holidaymakers are seeking out destinations that capture the appeal of popular hotspots, but with a distinctly different feel and atmosphere.
“Rye is a perfect example. It delivers everything people love about a historic English town, but with the added benefit of being close to the coast. It feels familiar, but still special.”
