Shoppers say it’s a brilliant, affordable alternative
Home Bargains is stocking an ‘elegant’ product that the retailer describes as ‘captivating’ and ‘perfect for any occasion’. For those watching their pennies, the good news is that it won’t break the bank, coming in at just £4.49.
Even better, the item could serve as a budget-friendly alternative for fans of a far pricier version available at John Lewis. Home Bargains has built its reputation on offering a vast range of products, including wallet-friendly alternatives to luxury items that appeal to those who love premium brands without the eye-watering price tag.
A prime example is Home Bargains’ 100ml bottle of Elegant Pomegranate Eau De Parfum. The £4.49 fragrance could be a savvy option for Jo Malone devotees who adore the scent of the brand’s Jo Malone London Pomegranate Noir Cologne, which retails at £122 at John Lewis for a 100ml bottle.
The £4.49 Elegant Pomegranate Eau De Parfum shares several key ingredients with its £122 Jo Malone counterpart. Both fragrances feature pomegranate, pink pepper, guaiac wood, patchouli and lily, reports the Liverpool Echo.
In the product description on Home Bargains’ website, the store says: “Indulge in the captivating scent of Elegant Pomegranate Eau De Parfum, a luscious blend of fruity top notes and floral heart, all wrapped in a warm, musky base. Perfect for any occasion, this 100ml fragrance will leave you feeling fresh and fabulous!”
Meanwhile, on the John Lewis website, the description for the Jo Malone perfume reads: “Daring sensuality, encapsulated in scent. Ruby-rich juices of exotic pomegranate sparked with pink pepper and Casablanca lily. Warmed by temptingly-smoky guaiac wood and patchouli.”
Unlike John Lewis, Home Bargains’ website doesn’t give shoppers the chance to post reviews. Yet across social media, plenty of people are singing the praises of the £4.46 fragrance, particularly on TikTok.
One TikToker with the username @Rhieharris said: “Literally the best [alternative] I’ve ever smelt and the smell has lasted so long!!! £4.99 Home Bargains.” Another called @Thenuttyfamily1 said: “I smelt this last week and couldn’t get the smell out of my nose all day, so today I went back and bought it!! Bargain!!”
Over on the John Lewis website, the Jo Malone fragrance currently boasts an impressive customer rating of 4.6 out of five. Among the glowing reviews, one shopper wrote: “I love the smell of Pomegranate Noir – it is still as fresh and distinctive as when I first started wearing this perfume and lingers on the skin for a long time.
It is a favourite which I will never give up on. Ideal for day time as well as evenings out.” One reviewer gushed: “Always get compliments when I wear Pomegranate Noir by Jo Malone.” While another added: “This is my favourite scent, the fragrance lasts and is often noticed by others. I tend to use as an evening fragrance, I use Jo Malone grapefruit for daytime. It is expensive but as the adverts say – I’m worth it!”
