10/17/2024, Wilmington, Delaware // KISS PR Brand Story PressWire //
These days, any company that is serious about developing a competent marketing strategy and selling their app has to have a mastery of the Apple Search Ads best practices. Having the proper understanding of even a few key principles will massively increase your visibility in the app store over competitors. The ability to advertise your app in the “store” cuts out extra clicks necessary when generating leads from other parts of the internet, boosting your conversion rate and increasing downloads.
Metrics for Success
The most important part of implementing SEO techniques is understanding how to measure success. You can add as many strategies as you want, but if you can’t tell what’s working and what’s not, then it won’t matter. The digital marketing field is constantly evolving, but certain foundational terms will always be relevant and need to be understood by anyone looking to market their product in the Apple App Store:
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Conversion Rate: The percentage of people who go on to install the app after clicking on the ad.
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Return on Spending (ROS): The revenue generated vs the amount spent on advertising. These factors identify app sales compared to the Apple Search Ads cost.
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Cost Per Acquisition (CPA): The average cost to generate a new user.
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Keyword Performance: You can bid for keywords on Apple Search Ads, so it’s essential to understand which keywords are funneling potential users toward your product.
Developing Successful Strategies
When developing a strong strategy for Apple Search Ads, you’ll want to focus on both the macro and the micro. Developing a strong overall strategy uses these two types of strategies in tandem. You’ll want to start with a macro strategy and a baseline for charting and measuring growth. Splitmetrics has rapidly grown thanks to its ability to help companies develop overall strategies focusing on keyword optimization, interesting copy, and ad group segmentation that develops creative sets for more concentrated relevance. They also help companies figure out ways to measure growth, pinpointing where additional techniques need to be honed and which aspects are succeeding in driving new growth.
To make sense of all the moving parts, Splitmetrics offers its Apple Search Ads Benchmarks program. This program tracks certain key categories and organizes them into easily interpreted data, so you know which aspects of your strategy are succeeding and which need attention. By running regular tests on ad variations, keywords, and other targeting variables, you can see which combination of tactics will yield the best results.
Campaign Improvements
Once you have a clear macro strategy with a partner like Splitmetrics, you are ready to fine-tune your Apple Search Ads to give yourself a boost over all your competitors. One micro strategy is metadata analysis, essential for generating organic traffic by tracking available information to pinpoint trends. You then have the ability to create custom product pages for specific subsets of users or inspire you to have new placements to target a whole new demographic.
Utilize ad extensions by targeting growth in App Store Ratings or reviews that may help leverage audience targeting. By narrowing down the target audience and then placing ads prominently for those specific potential users, such as placing an ad on the Google Search Ads Today tab, you are creating a very high reach percentage, which is the key to an outstanding conversion rate.
Final Thoughts
Apple Search Ads continues to be a powerful tool for app companies seeking to maximize visibility and downloads on the App Store. By focusing on key metrics, implementing successful strategies, and continuously optimizing campaigns, advertising strategies can significantly increase app growth and achieve marketing objectives.
Companies like Splitmetrics are at the forefront of the battle for visibility in the increasingly cluttered world of apps. Trying to launch your app without them would leave you severely handicapped before the app would even be finished. By taking advantage of their ability to research the field of competition, you will surely enter the marketplace already ahead, and with their tools for continuous vigilance and improvement, you will stay competitive.
Max Kamenkov – CEO & Co-Founder
[email protected]
This content was first published by KISS PR Brand Story. Read here >> Role of Apple Search Ads in App Promotion Strategy in 2024
