PSG could have the edge in Champions League semi-final thanks to this performance tool

Paris Saint-Germain have turned to a health and fitness brand trusted by Cristiano Ronaldo and Virgil van Dijk.

Paris Saint-Germain players are set to receive a significant performance boost for their UEFA Champions League campaign thanks to a brand endorsed by Cristiano Ronaldo. The French giants have announced a partnership with health and fitness wearable brand WHOOP, which will deliver cutting-edge performance science to both PSG’s men’s and women’s squads.

Running until 2029, the deal will place PSG at the forefront of sporting innovation, enabling players and staff to make well-informed decisions on health and wellbeing based on scientific data. WHOOP’s wearables go head-to-head with rival brands such as Google Fitbit and Samsung Galaxy, offering a comprehensive range of health and fitness insights through its screen-free device and membership programme.

The gadget is already worn by a host of top footballers and athletes, including Liverpool captain Virgil van Dijk, Masters champion Rory McIlroy and Ronaldo. In a video on WHOOP’s website, the former Manchester United star said he uses the device ‘every single day’.

“I use it every day, every single day,” Ronaldo said. “It’s a good tool to help your health.”

WHOOP provides round-the-clock intelligent guidance across sleep, recovery, strain, fitness and longevity, covering everything from blood pressure to Advanced Labs blood biomarker analysis. According to WHOOP’s own research, those who wear the device daily clock up more than 90 additional minutes of exercise each week, reports the Express.

Users are also said to gain more than two extra hours of sleep and benefit from a 10% higher heart rate variability. WHOOP is currently offering a one-month free trial of the device alongside its Peak membership plan, giving consumers the chance to use the very same technology worn by elite athletes.

It is worth noting, however, that WHOOP operates without a screen and is not intended for functions such as texting or browsing social media. These features are available alongside health and fitness metrics on competing devices, such as the latest Apple Watch Series 11.

The partnership announcement arrives as PSG gear up for their semi-final second leg against Bundesliga champions Bayern Munich. The European title holders hosted the German side at the Parc des Princes on Tuesday (April 28), where the two teams scored a record-breaking nine goals to make it 5-4 in one of the must stunning displays of football in recent memory.

The agreement will give PSG players access to WHOOP’s cutting-edge wearable technology, delivering in-depth health insights across key physiological metrics including heart rate, heart rate variability (HRV), sleep, strain and stress. These insights will be translated into personalised recommendations aimed at optimising training, recovery and overall performance during the club’s critical end-of-season fixtures.

PSG and WHOOP have joined forces with the shared goal ‘to redefine the standards of elite sport by placing athlete health at the center of performance decisions’. By merging WHOOP’s technological know-how with PSG’s sporting prowess, the partnership seeks to push the boundaries of physical preparation even further.

Unveiling the collaboration, Brian Curtin, WHOOP’s VP of Global Marketing, said: “Paris Saint-Germain is one of the most influential brands in the world – not just in sport, but across global culture. Partnering with PSG puts WHOOP at the center of that influence, reaching new audiences while aligning with a club that sets the standard for excellence.

“Together, we are redefining performance – giving athletes and fans the tools to understand their bodies, train smarter, recover better, and perform at their absolute peak.”

WHOOP has racked up thousands of glowing reviews on Trustpilot, with users describing it as ‘an essential part’ of their daily routine.

“I’ve been using WHOOP for the past three years and it has become an essential part of my daily life,” one five-star review says. “I can’t imagine living without it. It provides valuable statistical insights that help me maintain balance, from managing stress and exercise to understanding my sleep patterns. WHOOP highlights unhealthy habits and continuously monitors my vital metrics, supporting more informed and healthier lifestyle choices.”

Another said: “I’ve used Whoop for years and, while a bit expensive, have appreciated the consistency and free device upgrades.”

Despite awarding five stars, the same WHOOP customer added: “Support has been a bit frustrating lately as AI chat bots seem to have taken over, but I haven’t needed support very often.”

Meanwhile, another enthusiastic reviewer said: “WHOOP has helped me optimize my health and fitness, it’s a great tool to reach fitness goals and provides so much valuable insight from all the personal data it tracks. I’ve seen how it’s evolved over the years, and you can really tell the company and the individuals running it care about enhancing the experience with the consumer in mind. I love my WHOOP and recommend it to everyone looking to feel their very best.”