One of Primark’s most popular dresses is returning in three new colourways – and shoppers “want them all”
Primark is bringing back one of it’s most popular dresses in a range of new colours – and shoppers are already desperate to get their hands on them. The retailer is known for its affordable fashion and with spring around the corner, its latest release is set to be a huge crowd pleaser.
The high street retailer launched its Black Bow Dress back in October 2024, with shoppers dubbing it ‘the most stunning dress ever.’ Now, Primark is introducing the dress in three new colours.
Taking to Instagram, Primark shared a video showcasing its upcoming collection of dresses, which includes the three new colourways as well as a midi dress in a similar style, which comes in a pale green or yellow floral design.
Alongside the clip, Primark said: “A moment for the dresses #Primark #Occasionwear #ComingSoon. Available to Click & Collect in selected UK stores or check stock in your local store.”
The post racked up over 29,000 likes, as well as hundreds of comments from excited shoppers. Among them, one said: “The dream,” while a second wrote: “How cute are the bow dresses!”
A third shopper added: “All so cute,” and a fourth said: “I love them.” A fifth claimed the dresses had “House of CB vibes.” A sixth wrote: “So cute, perfect for spring.”
Yet another shopper said: “I have the black one I need these now omg,” while one wrote: “I want them all,” and a second commented: “This gets a huge yes from me.”
A further comment read: “I need that floral print dress right now!!” Another shopper said: “OMG I need the first white dress,” while one more wrote: “Okay I’m gonna need all of these.”
One shopper tagged Primark and said: “When will they be in the UK stores? The white one is a perfect hen do dress.” In response, the retailer commented: “They are coming soon! Keep an eye out on our stock checker.”
The Primark dresses are not yet available to browse online as they are listed as “coming soon.” However, shoppers can keep an eye on the website for more information, including when they are eventually available for Click and Collect and stock levels in your nearest store.
