‘As AI becomes more advanced, it will solve increasingly complex and critical problems. It also takes significantly more compute to power these capabilities’

OpenAI has rolled out a pricier subscription option for its top-tier AI models, which were first teased last September.

The tech titan announced that the new ChatGPT Pro subscription will set users back £157 ($200) a month, offering “unlimited” use of its OpenAI o1 model. This model is engineered to deliberate longer before responding, allowing it to tackle more intricate tasks.

OpenAI also revealed that subscribers would get their hands on a suite of other tools, including an even beefier version of o1 dubbed o1 pro mode, which “used more compute to think harder and provide even better answers to the hardest problems”.

Alongside this, it was confirmed that o1 has graduated from its preview phase, and the subscription will grant access to all existing ChatGPT models and its voice feature. “As AI becomes more advanced, it will solve increasingly complex and critical problems. It also takes significantly more compute to power these capabilities,” OpenAI stated in a blog post.

“Today, we’re adding ChatGPT Pro, a 200 dollar monthly plan that enables scaled access to the best of OpenAI’s models and tools. This plan includes unlimited access to our smartest model, OpenAI o1, as well as to o1-mini, GPT-4o, and Advanced Voice.”

“It also includes o1 pro mode, a version of o1 that uses more compute to think harder and provide even better answers to the hardest problems. In the future, we expect to add more powerful, compute-intensive productivity features to this plan.”

“ChatGPT Pro provides a way for researchers, engineers, and other individuals who use research-grade intelligence daily to accelerate their productivity and be at the cutting edge of advancements in AI.”

The announcement was made as part of what the company has dubbed “12 Days of OpenAI”, set to unveil a series of new features, apps, products, and updates in the festive countdown. This new premium-tier release aligns with OpenAI’s reported investor-driven mandate to reduce losses and foster revenue growth, in light of the high costs associated with developing and training AI models.

Notably, OpenAI secured $6.6bn in finance during a recent funding initiative, carried out in October, prompting expectations for continued expansion from its financial backers.

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