New Balance is offering huge discounts on shoes, apparel and accessories with fans racing to snap up an iconic bestseller in different colour variations

Lifestyle brand New Balance has dropped a five-day shopping bonanza across Black Friday and Cyber Monday weekend to give shoppers up to 50% off on selected footwear. Fashion fans will also get the chance to snap up the brand’s long-time bestseller, their 327 line of trainers.

From today until December 2, fans can score top New Balance styles and gear at unbeatable prices, just in time for the holidays. Whether you are looking to replace your old kicks or get some new gym clothes for post-Christmas training, New Balance have said they will be replenishing their stock across the sale, but shoppers should act quickly if you spot your size in stock.

The New Balance 327 line is UK’s bestselling trainer and devotees describe it as the perfect fusion of retro-inspired design and modern comfort. Drawing inspiration from iconic 1970s running shoes, the 327 combines a sleek, stylish silhouette with lightweight materials to create a versatile sneaker that performs as good as it looks.

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This mixed fabric 327 in chrome blue and light chrome blue is now reduced from £110 to £55 and it’s selling like hot cakes. With sizes UK3 up to UK6.5 left, these pairs are expected to fly off the shelves. Similarly, this dark olivine and chrome blue pair are also on 50% off, meaning you can get them at £50 instead of £100.

Thanks to the thick cushioned platform and anti-slip grips, shoppers can’t stop wearing them and several have praised them in online reviews for being the ‘most comfortable trainers.’ One customer shared: “Haven’t taken them off since I got them. Arrived quickly, true to size, I work in retail and even after being on my feet for nine-hour days these still feel like I’m walking on clouds, goodbye tendonitis.”

A second declared the 327s her new favourite trainers, adding: “I have metatarsal pain and these stop any pain even after being on my feet all day. Can be a little slippery on wet surfaces though. Other than that I love them.”

One return customer shared her thoughts on her third pair of 327 trainers. “They are comfortable, practical and in this blue and blue colour have been admired by many. Love them,” she added.

Other than the 327 line, sports enthusiasts can also get running gear for half price. Mens’ 410v7 Shoes and Fresh Foam 680v7 Shoes are now slashed to £35 and £50 respectively. The 410v7 trail running shoe features a soft midsole to cushion your steps, while tough overlays help to enhance the durability of the lightweight upper at key points.

Meeanwhile the Fresh Foam pair give you a soft feel for every step thanks to the smooth engineered air mesh that allows your foot to remain unencumbered as you move.

You can browse here for all other discounted items on New Balance available between now and Monday when the sale ends. New Balance is the latest fitness brand to launch huge discounts for Black Friday season. Nike has also dropped Black Friday discounts to members or new shoppers who sign up to their mailing list so they can enjoy 25% off site wide and extra 20% off on selected discounted items.

Meanwhile, for yoga fans and athleisure shoppers, lululemon also dropped Black Friday promotions so fans can get their hands on their favourite workout gear with prices knocking up to 64% off, which is better than their ‘we made too much’ discount price.

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