‘This primer is the best on the market. It is so good that my makeup stayed on for two days’
The ultimate test for any makeup product is simple: will it last the entire day? Shoppers are now singing the praises of a primer from e.l.f. that reportedly ‘holds makeup on all day’. What’s more, the brand is currently throwing in a full-sized gift plus free delivery when customers spend £30 or more using the code TREAT at checkout.
e.l.f.’s Power Grip Primer typically retails at £11 for the original 24ml version — though shoppers can also pick up the jumbo 75ml option for £25, or give it a go with the 15ml mini for £6. Marketed as a ‘gel face primer for long-lasting makeup’, it boasts a unique, sticky formula designed to keep makeup firmly in place. Simply apply the primer to clean skin, allow it to dry for 30 seconds, then layer your makeup on top.
Beyond keeping makeup locked in, the primer also ‘hydrates the skin for a dewy finish’, while its translucent formula is said to suit all skin tones. The gel formula is additionally non-comedogenic, meaning it won’t clog your pores.
For maximum staying power, team this with e.l.f.’s Power Grip Dewy Setting Spray, priced at £11. Give it a shake before use, then spritz across the face either before applying makeup — to prime the skin — or afterwards to set everything in place.
e.l.f. describes the setting spray as a ‘shockingly fine, bi-phase makeup setting spray that grips makeup for long-lasting wear with a hydrated, dewy finish’. Packed with heavyweight hydrating ingredients including aloe and hyaluronic acid, it promises to deliver a ‘non-sticky feel’.
The Power Grip Primer is available from e.l.f.
The primer comes in various sizes
Both products are top sellers over at e.l.f., though plenty of alternatives exist for shoppers keen to browse elsewhere. For instance, Boots is currently stocking the Benefit The POREfessional Face Primer (22ml) for £29.70, reduced from £33, on its website, reports the Liverpool Echo.
This translucent formula is designed to smooth the skin and minimise the appearance of pores, and it is non-comedogenic and offers a ‘natural finish’. Over at Cult Beauty, meanwhile, the Charlotte Tilbury Airbrush Flawless Setting Spray Full Size (100ml) is available for £33.
This product claims to prime and set makeup for up to 16 hours, delivering ‘an invisible, weightless veil of hydration and a flawless, airbrushed finish’. But returning to e.l.f.’s Power Grip Primer, customers have been singing its praises in glowing reviews.
One shopper enthused: “Very good grip! It holds my makeup on all day and keeps my face from getting too oily.” While another penned: “My nieces love this product, so much, that when the older one left for college, they fought over it. They live abroad, so it was difficult for them to get this. Rest assured, I bought them both the large size and one of the holiday boxes had an additional one. They were SOOOO HAPPY.”
Further feedback on Trustpilot saw one customer writing as part of a lengthier review: “I will start by saying the delivery is ridiculously slow! However the quality of products for the price is great.”
Another commented: “Items are fabulous quality. But orders always take up to 14 days to arrive, which is not good.”
On the whole, the majority were impressed, with one reviewer commenting: “This primer is the best on the market. It is so good that my makeup stayed on for two days. The stickiness on this holds your makeup together and doesn’t separate it.”
