The supermarket first introduced the limited time deals in February and they’re now available in 450 stores, with the range refreshed every three weeks and displayed on wooden crates
Morrisons has rolled out its “when it’s gone it’s gone” offers to nearly all its stores, in an attempt to take on Aldi and Lidl.
The supermarket first introduced the limited time deals in February and they’re now available in 450 stores. The range is refreshed every three weeks and is displayed on wooden crates covered with red signs that read “when it’s gone it’s gone” in white letters.
Some of the products you’ll find include everything from toys, homeware and garden, as well as food, health and beauty. A selection of the WIGIG range is also available online to shoppers within the delivery area of Morrisons’ fulfilment centres in Erith and Dordon.
Aldi and Lidl run similar limited time deals known as “Specialbuys” and the “Middle of Lidl”. Morrisons CEO Rami Baitiéh is quoted in The Grocer as saying: “Our trading mentality is growing – and nothing illustrates this more clearly than the way the whole company has got behind our range of outstanding value WIGIGs. For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight. The offers have to be great quality… but at genuinely outstanding prices.
“And while we build our strength in WIGIG, we are also building up muscle, experience and supplier relationships in GM and home & leisure… which is an area where we under index. We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day.”
It comes as Morrisons brings back its “Ask for Henry” deal where customers can get a free jacket potato and cheesy Heinz baked beans. The offer is named after Heinz founder Henry Heinz and is available until July 14 at all Morrisons cafés nationwide. There is no minimum spend and the offer is limited to one free jacket potato and beans per customer, per day.
