The supermarket chain is currently trialling “My Points Boosters” which is a new feature in its More Card app which offers customers hyper-personalised challenges based on their shopping patterns
Morrisons has introduced “hyper-personalised” offers for customers using its loyalty scheme.
The supermarket chain is currently trialling “My Points Boosters” which is a new feature in its More Card app. The feature offers customers hyper-personalised challenges based on their shopping patterns. The recommendations will be based on your 12 months transaction history and you will be given 20 unique offers of which you can select and activate up to 10.
You can find your Points Boosters by clicking the “Collectors” section of the Morrisons app or website. You then click on the My Points Booster Banner. Customers can also unlock additional More Points by hitting certain spending milestones within a set timeframe. Morrisons told the Mirror that the feature is just a trial and that not all customers can access it as of right now.
The promotions are being run by Morrisons Media Group which is a body set up in conjunction with the advertising firm SMG. The Morrisons loyalty scheme allows you to collect points when you spend at the store and customers need to earn 5,000 points to get to a More Card Fiver, which is worth £5.
As well as personalised offers, Morrisons will also be installing digital screens at its Market Street food counters at over 300 Morrisons stores. The screens will be located at its butcher, fishmonger, deli, pizza and oven-fresh counters and will display adverts that “complement” the counter ranges.
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “We’re excited to be launching even more media opportunities with MMG to further connect our customers with their favourite brands. These include industry firsts such as the ‘My Points Boosters’ trial that will offer more personalisation and greater value to our customers, as well as media opportunities already known and trusted by our suppliers such as trolley media. We’re also increasing the opportunities to showcase our unique Market Street counters with offers our customers will love.”
SMG chief commercial officer Lee LeFeuvre said: “The new initiatives that we are launching in the digital media space will help Morrisons to stay competitive and offer brands even more ways to connect with customers. We know that digitisation of the in-store experience will be big this year, and we’re delighted that Morrisons will be embracing this as part of its Market Street offering.”
