Business Wednesday, Dec 24

Molly-Mae Hague has been sharing the love for a particular Jo Malone fragrance that she says she’s ‘absolutely obsessed’ with – and the good news is you can still shop your own

It’s no secret that the Love Island star is a fan of the cult-favourite fragrance brand Jo Malone London, always sharing her favourite scents from candles to perfumes, and last week was no different as she took to social media to recommend her favourite fragrance to fans.

A scent she’s raved about before, Molly-Mae reaffirmed she’s “absolutely obsessed” with the Scarlet Poppy Cologne Intense from Jo Malone, which is still available to shop in either 50ml or 100ml measurements.

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Described as blending the wild steppes of southwest Asia, covered in the extravagant blooms of the great scarlet poppy, this fragrance combines their opulence, enhanced with velvety iris and the sweet decadence of tonka bean to create a ravishing and moreish aroma.

A firm favourite fragrance of Molly-Mae’s, this scent opens with top notes of ambrette, which boasts a qualitative, cocooning, powdery effect that makes it a rare top note; yet, it harmonises well with the other notes in the scent. The perfume blooms into a heart of scarlet poppy, a voluptuous floral accord of bold blooms that lends rich intensity to the scent’s core. This fragrance is underscored by a base of tonka bean, bringing warmth to the fragrance with accents of almond, vanilla and tobacco, which work to create a moreish effect.

It isn’t just Molly-Mae who adores this perfume, as plenty of 5-star reviews pile in. One buyer beams: “I received this as a birthday gift, and I love it. I read the reviews regarding the scent not lasting. I don’t have this problem. From the beginning of the day to the end of the day, I receive compliments. My go-to scent has always been Wild Bluebell, and this one is just as lovely.”

Another shopper shares: “I am obsessed with Joe Malone, the last 5 orders I’ve placed have been blind buys, and so was this one. I’ve never been disappointed. This is my go-to one, my absolute favourite! I’ve read some reviews about this perfume being weak, not lasting. Personally, I think it depends on the person, and for me it lasts. I’ve gotten tons of compliments about how good it smells. I love it, it smells fabulous!”

Though a couple of shoppers do knock one star off writing, “This cologne is absolutely gorgeous. I’ve only given 4 stars as the only disappointment is the longevity of the scent, for such an expensive product, this is my only criticism.”

And another notes: “I am obsessed with this fragrance. Jo Malone has something very special on their hands with this one. I’ve never smelled anything similar to this, BUT it does not last. I would swallow the price for this if it lasted even an entire hour. Even just 1 measly hour would satisfy me because I love the smell so much. But it literally lasts 10 minutes maximum on me. If I rub my nose around deeply into my wrist, I can get a faint something or other at the 15-minute mark. But after that, it’s just poof, gone in the wind. It’s such a bummer because this fragrance is so unique and lovely.”

Fragrances that have been compared to the qualities of this Jo Malone scent include this Byredo Bal D’Afrique Eau de Parfum, which retails for £150 at Space NK, or this Maison Francis Kurkdjian Gentle Fluidity Gold Eau de Parfum, which is currently available for £40.

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