Since the Duchess of Sussex’s lifestyle brand launched on this day last year, her in-demand products have only been available to her fans in America for one very telling reason
Meghan Markle’s lifestyle brand As Ever is celebrating its first birthday today, with her products continuing to be a huge hit with her dedicated fans – and many selling out in record time after their eagerly-anticipated release.
Despite the widespread popularity of the items, which range from an array of wines and famous jams, to flower sprinkles and a herbal teas, international followers haven’t been able to get their hands on the As Ever range, as the brand only offers shipping in the US, with the rest of the world missing out on being able to purchase her in-demand products.
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The decision to only sell to the 50 US states has left many perplexed, especially due to the fact that Meghan called the UK home for several years during her time as a working royal. But one brand and culture expert has revealed why Meghan’s As Ever range isn’t available to purchase from the UK, and it may all come down to her popularity.
Expert Nick Ede told the Express that due to the Duchess of Sussex’s public perception in the UK, as well as the seemingly countless celebrity products that already line the shelves, Meghan’s products would be lacking in comparison.
He said: “I don’t think the UK is a focus for the As Ever brand as it’s driven by popularity and at the moment Meghan doesn’t have the star power in the UK that she once had.
“The idea of buying flower sprinkles is a bit alien to UK consumers. There is such a huge choice of rose wines in the UK from Kylie Minogue to Lady A that another brand just won’t drive the volume or demand that they will need to make it a success.”
As Ever has exclusively shipped only to United States addresses since its first product launch on April 9 2025, with Meghan yet to announce any changes to include more countries to their mailing lists.
Past As Ever launches have proved incredibly successful for the Duchess, with all products selling out within a matter of hours. In recent months, Meghan has restocked much of her inventory, with many products on her core line remaining available for fans to purchase.
While specific numbers for As Ever’s sales have not been officially released, recent reports have claimed the website saw a 36% growth since October last year. Newsweek collated data from SimilarWeb, which showed that As Ever’s website saw an increase in visitors since the end of 2025, with 196,831 visits in October and 268,200 in January. The growth appeared to be steady, with 245,982 visits in December.
Now, one year on from the brand’s launch, the As Ever is said to be very happy with its progress and development, with its eyes set on continued growth and possibly expansion in the future. And while the brand admitted to teething problems in the early days of its development, Meghan is said to be excited to keep on learning, improving and maintaining momentum for her brand.
