A giant red ball pit popped up in Manchester’s city centre, proving fun has no age limit as adults and kids alike embraced their child-like side
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Babybel installs giant ball pit in the middle of Manchester
A big red ball pit has popped up in Manchester, proving that there’s no age limit to having a good time as grown-ups dove into the fun.
The ‘Babybel-ball pit’, measuring a whopping 10m by 5m and brimming with 65,000 vibrant red balls, turned heads of passers-by, many of whom couldn’t resist the urge to leap in for a bit of respite from their day-to-day activities.
Created by Babybel ahead of Red Nose Day on 21st March, the ball pit featured special branded balls. For every one found, an additional £1 was donated. TV personality Chloe Burrows was also on hand to help encourage the public to join the fun.
This initiative comes on the heels of a study commissioned by Babybel, which found that a staggering 42% of adults feel they’ve lost touch with how to have fun, with the average “fun” cut-off age pegged at 42.
The survey also found that a hefty 77% wish they had the same carefree nature as they did when they were younger.
A Babybel spokesperson said: “As life gets busier, fun can sometimes take a backseat to responsibilities, routines and expectations. But having fun isn’t something we should outgrow – it’s something worth holding onto.”
The study highlighted that one in five adults find that time constraints, low energy levels, and work commitments make it difficult for them to squeeze fun into their weekly schedules.
While 85% are keen to rekindle their sense of fun, 60% feel pressured to behave more maturely, and 58% feel self-conscious about engaging in playful activities.
“This giant ball pit – with its ‘Find It. Drop It. Donate It’ donation mechanic – is a playful reminder that fun has a place at every stage of life, and a little bit of fun can do a lot of good,” the spokesperson commented.
Babybel is a long-time supporter of Comic Relief and has helped raise over £1.7 million for the cause. This year, they are donating another £150,000.
The money raised will go towards helping support families affected by conflict – both in the UK and around the world.
A quarter of adults reckon they need to stop fretting about what others think to reclaim their sense of fun, while 41% are crying out for more free time. Moreover, 41% confessed they’d be more inclined to get stuck into charitable or community initiatives if they promised a bit of fun.
The spokesperson wrapped up saying: “We believe that doing good can and should be fun – which is why our partnership of over 25-years with Comic Relief is so special to us.
“Together, we’ve shown how laughter and joy not only make us feel good but also inspire meaningful change.”
