Content creator Carmie Sellitto shared his experience of buying simple ingredients for a single meal and dessert at Daylesford Organic – which set him back a whopping £58
A shocked man has revealed how he spent a whopping £58 on a single meal after shopping at what’s been dubbed the most expensive supermarket in the UK.
26-year-old Carmie Sellitto shared his eye-watering experience in a video posted on his TikTok account touchdalight, which has now racked up more than 522,000 views. In the clip, the London-based content creator was visiting Daylesford Organic, a high-end store which only sells organic products.
As he wanders through the aisles of the posh shop, Carmie points out some of the jaw-dropping prices which include yoghurt costing £7.50 and coconut water priced at £4.25.
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He pointed out Canadian-style bags of whole milk, which will set you back £2.75 and a single steak priced at £36. He also took a look at some of the shop’s more unusual features, including a chilled room dedicated purely to cheese. But it’s when he heads to the tills that things really start to add up.
Despite having only picked up ingredients for a single meal and dessert, his total bill comes to a staggering £58, as reported by Creatorzine. For Almost £60, Carmie picked up the coconut water at £4,25, a collagen shot costing around £4.50, a pack of garlic olives, two sirloin steaks from the butcher’s counter for around £15 a steak, a sweet potato, a head of broccoli, and a carrot cake.
The viral video has sparked fierce debate online, with viewers split over whether the prices are justified. “£7.50 for yoghurt I don’t spend that on wine,” said one person. Another commented simply saying: “You’re mad.”
And a third was shocked, commenting “Oh my lord.” But others were quick to defend the wallet busting cost.
“£58 really isn’t that much for a fully organic meal, I’d have spent that in the cheese section alone,” said one person. While another said “Definitely think that’s worth it. I thought it would be much more than that. That’s a good price for organic food and you’ve got quite a lot there.”
It comes after a Which? study revealed the UK supermarket with the sharpest price increases. The consumer watchdog looked at 20 commonly purchased food and drink categories across eight major retailers: Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
The investigation looked at prices over identical three and one-month periods on a year-on-year basis, factoring in discounts but excluding multibuy deals or loyalty scheme promotions. In general, annual inflation for supermarket food and drink tracked by the organisation began declining at the start of this year, reaching 4.1% in the three months ending February. This represented a fall from 4.7% in December, 5.4% last August and 4.6% in May, and was considerably lower than the 17% peak recorded in the three months to the end of April 2023.
But this data predates the outbreak of the Middle East crisis, which experts have warned could trigger a surge in food costs. Inflation measures the speed at which prices are increasing or decreasing rather than actual prices themselves, meaning supermarkets with the highest inflation rates may still offer better value than numerous competitors.
According to Which?’s most recent figures, Waitrose recorded the fastest-growing prices, standing at 5.3% in the three months to February, and 4.7% in February itself. Following Waitrose, budget retailer Lidl had the second-highest inflation rate at 4.3%.
Tesco came next, at 4.3% in February, though 4.2% across the three months to that date. Using February alone as the benchmark, Sainsbury’s followed with 4%, Morrisons (3.9%), Asda (3.5%), and Ocado (3.2%).
The supermarket with the lowest rate of inflation was discount retailer Aldi, with average prices rising 2.9% in February. However, this represented a significant deceleration for the German-owned chain as its inflation stood at 3.7% in the three months to February.
