The supermarket chain said it is responding to growing demand for round-the-clock services from consumers such as shift workers, parents of young families and late-night revellers
Co-Op is set to be one of the first retailers to launch a 24-hour delivery service.
The supermarket chain said it is responding to growing demand for round-the-clock services from consumers such as shift workers, parents of young families and late-night revellers looking for top-ups to keep parties going.
Co-op is the leading quick-commerce store across all major platforms – and new research by the company found 40% of its shoppers who use this service would order between 11pm and 5am if that was available. This figure rises to almost one in two consumers aged between 18 and 44, with the service most popular for Gen Z shoppers aged 18 to 24, with 52% of them saying they would make all-night deliveries.
The Co-op 24-hour delivery is launching this month in Leeds, London and Manchester stores where there is strong online grocery demand at non-traditional times mainly due to the local demographic, a concentration of delivery driver availability and where stores are already staffed around the clock for replenishment purposes. Groceries will be delivered through the convenience retailer’s ecommerce partners Deliveroo, Just Eat and Uber Eats.
In addition to the new 24-hour service, Co-op has also extended its online availability in more than 1,600 stores within the store’s existing opening hours, helping more customers to shop later in the evening.
Chris Conway, Co-op ecommerce director, said: “Meeting the needs of our member-owners and customers is at the heart of what we do at Co-op and in today’s busy world, we understand how changing lifestyles and working patterns are increasing the need for more flexibility when it comes to getting groceries delivered. We’re always looking at ways to evolve our online offer to provide the very best service for shoppers, whenever and at whatever time they choose to shop with us.”
