‘Magic in a tube’ makeup ‘I will use everyday for rest of my life’ is £28 in offer

‘With no makeup or with light makeup or with a full face, my skin looks and feels amazing with this magic in a tube. I have been using this every day since it was released’

Spring is the perfect opportunity to revamp makeup collections and swap in products better suited to warmer weather, with dewy formulations and simple-to-use essentials. Currently, one of my go-to brands as a beauty writer is giving customers 15% off their first purchase.

Created by Glasgow makeup artist and content creator Jamie Genevieve, VIEVE has earned its following through a carefully curated selection of well-designed essentials ideal for everyday wear. Customers signing up to their newsletter can access savings on their first purchase, making it an excellent moment to replenish must-haves or finally experience the brand.

My collection includes multiple VIEVE products, from base makeup favourites to smooth lip liners. I’m certainly not the only devotee of the brand, with Claudia Winkleman, Emma Thompson and AJ Odudu also amongst those who love their sought-after products.

Skin Nova is arguably the formula that launched everything. It’s a hybrid combining primer, moisturiser and radiance enhancer, creating a subtle, naturally luminous effect without noticeable shimmer. Developed in South Korea, it features niacinamide which works to enhance brightness and tackle uneven skin tone, while Beta Glucan soothes redness and increases hydration.

Worn on its own, it delivers radiance and smooths the complexion on bare-faced days, but when layered beneath foundation, it adds luminosity and creates a flawless canvas on which everything else applies better. Speaking about the product, founder Jamie said: “I use Skin Nova as my moisturiser a lot of the time for ‘off duty super model’ skin.”

The lightweight formula is also enriched with soothing Rose Water, making it suitable for all skin types. And unlike similar formulas available elsewhere, VIEVE’s Skin Nova comes in one universal shade, which removes the guesswork of matching your skin tone, reports the Daily Record.

Meanwhile, Charlotte Tilbury’s Hollywood Flawless Filter is available in 12 shades and claims to moisturise skin for up to 24 hours while delivering luminous radiance and a ‘real life filter’ effect. It’s priced at £40, making it more expensive than the £33 Skin Nova. The 15% discount would bring VIEVE’s formula down to £28.05.

Skin Nova has accumulated thousands of reviews from devotees, with many praising the glow-enhancing product. One said: “Light with great coverage works in off duty days to give you a glow and a great primer for your skin before a full routine.

“Been using this for about 2 years and it is the most perfect base for a flawless glowy complexion,” another wrote: “And just perfect with a dash of concealer and bronzer for a perfect holiday look.”

A third customer praised it as ‘the key to glowy makeup’, commenting: “I think I will use this everyday for the rest of my life.” Some shoppers, however, found it ‘a little too greasy’ for their liking, while another preferred the Charlotte Tilbury formula, writing in a review that the VIEVE one didn’t quite give the glow they were looking for.

Yet others have hailed it as ‘the best product I’ve ever used on my skin’. They continued: “With no makeup or with light makeup or with a full face, my skin looks and feels amazing with this magic in a tube. I have been using this every day since it was released.”

Additional products within the Skin Nova range include the Super Skin Nova, designed for those wanting more hydrating properties, while those after the luminosity of Skin Nova with slightly more coverage can opt for the Skin Nova Complexion Balm, which shares the same ethos but with enhanced blurring and evening capabilities.

It evens out skin tone without masking it entirely, delivering that sought-after ‘your skin but better’ effect. Available in 20 shades, it’s especially ideal for anyone wanting coverage that feels lightweight and looks naturally polished. Typically £26, they’re reduced to £22.10 with the offer.

Beyond base products, VIEVE’s Eye Wand has emerged as a favourite for those after a fuss-free eye look. Available in 11 shades, this eyeshadow stick glides effortlessly onto the skin and can be built up and blended to suit individual preferences.

It’s versatile enough to achieve everything from a subtle wash of colour to a bold smoky eye. One celebrity admirer of the brand is none other than smokey eye expert Claudia Winkleman herself, who reportedly wears two of the darkest shades.

VIEVE posted on Instagram: “The absolute icon that is Claudia Winkleman in Vieve?! We’re screaming! Claudia wears our Eye Wands in Raven and Espresso.”

A comparable look can be created with the Laura Mercier Caviar Stick Eye Colour, priced at £28 from LookFantastic. The creamy eyeshadow stick boasts a smooth matte finish and comes in multiple shades with an easy-to-blend formula.

Another personal favourite is the Modern Lip Definer – I use the shade Brat, which is a beautiful pinky-brown nude. Originally priced at £21, the lip liners are reduced to £17.85 with the 15% discount.

Packed with lip-caring ingredients including Jojoba Seed Oil which nourishes lips, plus Vitamin C and E which protect against damage, the smooth and creamy lip liner formula glides on effortlessly while the precision tip provides depth and definition.

One customer praised the liner: “I have this in so many shades its crazy, but proves just how lovely this lip liner is.”

Another commented: “Being a pale gal I always struggle to find a good natural liner that doesn’t turn orange. Purchased APHRODYTE as recommended by the girls in the Glasgow store.

“What a game changer, I absolutely love the colour and the texture of the product is great and long lasting.” However, not everyone is a fan, with one tepid review stating: “Unfortunately I wasn’t keen on this lip liner, it was really drying.”

While none of these products are marketed as budget options, the current 15% off deal makes trying out the brand feel a bit more attainable, particularly for those who have been contemplating investing in a more streamlined, high-performing routine.

Since its debut in 2020, VIEVE has rapidly become one of the UK’s fastest-growing beauty brands, bridging the gap between professional artistry and everyday usability. Hailing from Glasgow, Jamie began her career on beauty counters and working directly with clients, bringing years of hands-on artistry experience, product testing and real-world insight into every formula.

Now, their 15% off offer presents the perfect chance to try them out.