Business Wednesday, Jan 21

Perfume lovers have been racing to snap up the ‘long lasting’ and ‘beautifully sweet’ Sweetheart fragrance from Ghost after it was slashed to just £18 in a flash sale

A great perfume becomes part of your signature style, and when you find one that you love it can become an expensive hobby to keep it stocked up. However when you spot a great deal like this one from Amazon, it’s the perfect opportunity to snap up your favourite fragrance for less.

Currently Amazon shoppers can snap up Ghost’s Sweetheart perfume for just £18.40 after it was slashed from £29, marking a huge 37% discount. The offer only applies to the 30ml bottle, although fans of the scent can get another great saving on the larger 75ml bottle at Superdrug, where it’s on sale down from £55 to £28.

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The Ghost Sweetheart perfume is identified by its fresh and sweet scent, with top notes of spearmint, pineapple, green apple and lemon giving it a sharp, zesty opening fragrance. It then has softer floral heart notes that include heliotrope, lily, jasmine and rose, before finishing with sweet notes of vanilla, caramel, tonka and sandalwood.

This combination makes for a feminine fragrance that’s warm, soft and romantic and can be worn through all seasons. It is an eau de toilette, which means it doesn’t have quite as much longevity as an eau de parfum, but its £18 price tag means it’s great for throwing into your bag and topping up on the go.

If you prefer perfumes with a sweeter edge, Ariana Grande’s Sweet Like Candy is on sale at LookFantastic down from £33 to £26.40. You can also snap up Kayali’s Vanilla Candy Rock Sugar in three different sizes at Cult Beauty, which has a combination of sweet and fruity notes including glazed candied pear, marshmallow, bubblegum and jellybeans.

Or for those who prefer to splurge on a designer perfume, Prada’s Paradoxe Radical Essence Parfum is £117 for 50ml. It’s become a cult favourite, with notes of salted pistachio, sandalwood and orange flower.

However, those looking for a bargain scent that they can wear every day are going to want to snap up the Ghost Sweetheart perfume at Amazon right now. The perfume also has great reviews from shoppers, who’ve given it a 4.7 star rating.

One said: “Great offers available and good value for money. Beautiful sweet scent, without being overpowering. It is long-lasting and light, it is versatile and is suitable for both day and evening wear. It comes in a slender attractive bottle design, and would make a perfect gift!”

Another said: “Absolutely beautiful fragrance sweet fruity and floral on me and I love how I can wear day or evening. I usually go for a heavy perfume for nights out but this is able to stand it for a light evening scent if needed.”

A third wrote: “Smells divine, its great value for money and the bottle size is perfect.”

The longevity of the Ghost Sweetheart perfume was shoppers main gripe, and is to be expected with an eau de toilette. One said: “Nice smell but doesn’t last long” whilst another agreed: “A light,pleasant fragrance. Didn’t linger so maybe eau de parfum would be better.Bought when on offer but nice enough to maybe try again?”

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