Melrose PR , a leading onchain communications firm, announced its rebrand today in concert with branding agency Off-Menu with a new website and new look to social channels .
“We felt that after almost thirteen years since the company’s founding, it was time for a refreshed look and feel that matched the caliber of who we are today,” said Melrose PR CEO Kelley Weaver. “Anyone who’s ever interacted with us knows we offer more than just a service, but a team that genuinely cares about our clients and the stories we’re telling. That’s what we wanted to reflect in this rebrand.”
Since its founding in January of 2012, Melrose has been at the forefront of innovation. In 2016, Melrose became one of the very first agencies to work exclusively with clients in the nascent Bitcoin and Blockchain sector. The team deeply believes in the long-term impact of decentralized technology and the necessity of strong communications in conveying that value to the world. For more than 8 years, Melrose has had an exceptional reputation for quality in this cutting edge up-and-coming industry. The brand’s creative and personal approach to working with clientele is depicted in the new site layout.
“The Melrose team has a special aura about them,” said Elan Miller, founder of Off-Menu. “We wanted to capture that feeling with a brand that radiates positivity and resonates with a crypto-native audience.”
The Off-Menu team chose styles that would make potential clients feel as if they were speaking to a close friend, with the new logo created as an abstract depiction of magnets connecting to a strong core, radiating energy outwards. Its subtle flower symbolism represents growth and positivity.
All the applications — from social collateral to merch and podcast imagery — were intentionally designed to highlight the Melrose PR brand attributes: positivity, the highest quality of work, and a fresh, bold, and unexpected attitude. For more detail, check out the full case study on X .
Check out Melrose PR’s new website and follow Melrose PR on X and LinkedIn .
To learn more about Off-Menu and their services, visit their website: https://off-menu.com .
About Melrose PR
Melrose PR , leading onchain communications firm, has been focused entirely on the Web3, crypto, and Bitcoin space since 2016. Known for delivering high-quality results across announcements, thought leadership, and overarching brand strategy, Melrose PR is consistently selected by industry leaders as their communications agency of record. Working with projects ranging from infrastructure layers to institutional data analytics providers to crypto-focused VC firms, the team at Melrose are experts in navigating the intersection of media and crypto. Notable clients include CoinMarketCap , BitGo , Amberdata , Babylon , Centrifuge , and Swan Bitcoin . Melrose was included on the Inc 5000 list of fastest growing private companies in America for 2024.
About Off-Menu
Off-Menu is a brand studio founded by Elan Miller to solve a crucial problem: it’s never been easier to launch, but it’s never been harder to get people to care. We’ve learned from experience that story is the best tool to make that happen. Because people don’t really care about “design.” We crave stories.
And while there are a ton of agencies that can give you a glow-up or make you look cool, cool doesn’t convert. A compelling story does.
Media Contact
Kili Wall, COO
Melrose PR
kili(at)melrosepr(dot)com
(310) 260-7901
