The collaboration between the supermodel and the high street retailer was much-anticipated, but despite some items selling out it has been criticised for its high prices
Supermodel Kate Moss’ Zara collection has been blasted for being too expensive and ‘underwhelming’.
This 40-piece collection of clothes and accessories has been designed by Kate with Marta Ortega Pérez, the chair of Inditex, which owns Zara, and Kate’s long-term collaborator and stylist Katy England. It is marketed as a ‘luxe party wear’ collection, with the pricing to prove it – items start at £17.99 and go up to £699 for the most expensive item in the collection, a leopard print leather jacket.
The Zara store in Windsor has had no takers of the product and The Mirror understands it has told shoppers it won’t be ordering any more. Some customers and stylists have called it “underwhelming” and “a disappointment”. One customer, writing online, said: “The whole Kate Moss line is a great disappointment, sorry Zara! All out dated, overpriced for cheap materials.”
Stylist Lisa Talbot told The Mirror: “While Zara is known for its affordable, fast-fashion ethos, the £699 price tag on the leopard print leather jacket has sparked controversy among shoppers who may have anticipated more approachable pricing.
“This disconnect between expectation and reality could explain why the Windsor store and others have struggled to not gain any uptake for certain pieces.”
The collection, which has almost sold out, Kate’s first fashion range for the high street retailer – and follows her iconic Topshop collaborations. These have seen a resurgence, with searches on second-hand marketplace Depop 45% month-on-month and some dresses, such as the Kate Moss x Topshop feather-trimmed black dress selling on eBay for £900, when it originally cost £130 in 2014.
Lisa said while it is possible that some of the items could become investment pieces in the future in the same way some of the Kate Moss for Topshop garments have been, she explained this is “uncertain”. She said: “The high price point could deter many from purchasing, leading to limited circulation of certain pieces, which may drive future scarcity and desirability.
“However, the design’s perceived underwhelming nature could mean they lack the cultural or nostalgic pull that made the Topshop pieces so valuable in the resale market. The market for collectability often thrives on a blend of exclusivity, sentimentality, and iconic design, and this collection doesn’t seem to tick all those boxes.”
Lisa added: “Ultimately, the collection feels like a missed opportunity to truly capitalise on Moss’s enduring influence in a way that bridges her iconic style with Zara’s mass-market appeal.”
Fashion journalist Emma Spedding said the collection is aimed at Kate Moss fans and millennials who will have grown up attempting to recreate her style from the 90s and 00s. She added: “It is very true to her personal style, with leopard print coats, vintage-inspired beaded dresses and a recreation of a metallic minidress she wore to Glastonbury in 2005.
“Although the Zara collection is quintessentially Kate Moss and has almost sold out, it’s not seeing anywhere near the same level of hype as the Topshop launch in 2007. That was a wider cultural moment and fashion editors still fondly talk about their Kate Moss for Topshop purchases. That was the blueprint that every designer or celebrity collaboration still hopes to emulate.”
