Jones Road eyeshadow stick for mature skin praised by over 70s for crease-free wear

Beauty fans are praising Jones Road’s £30 Eyeshadow Stick which can double up as a chunky eyeliner and is available in eight neutral shades

Beauty enthusiasts are raving about a fresh eyeshadow release from Jones Road that’s been lauded for being ‘great on mature skin’. Priced at £30, the Eyeshadow Stick comes in eight varied neutral shades, making it a perfect option for daily makeup routines.

Featuring a stick applicator, it’s a brilliant pick for anyone who fancies an eyeshadow that works equally well as a bold liner. Described by the brand as a ‘creamy, highly pigmented shadow that transforms without trying’, its featherlight formula includes tocopherol, better known as vitamin E, alongside glycine soja (soybean) oil, which boasts antioxidant and skin conditioning benefits.

Created for enduring wear, the eyeshadow can simply be dabbed on with fingertips for hassle-free application, perfect when you’re on the move, or smoothed out with a soft eye brush for a more ‘blended’ finish.

One feature of the eyeshadow stick’s formulation that distinguishes it from comparable products available, is that it doesn’t settle into creases on the lids, according to Jones Road.

The brand states: “Once The Eyeshadow Stick dries down, it will lock onto your lids and stay put – it won’t crease, fade, or smudge whilst you wear it. It also doesn’t transfer after application.”, reports the Express.

It also boasts delivering enduring coverage that can persist throughout the day ‘without ever feeling oily, dry, or stiff on the lids’. These features compete with the likes of Laura Mercier, whose Effortless Eyes Caviar Stick Eye Shadow Trio is reduced to £37.80 from £54 and is adored by over-60s for its seamless application – one customer commented: “Goes on like silk, blends easily and stays on!”

Fenty Beauty’s Shadowstix Longwear Eyeshadow Stick, £22, has also earned an outstanding five-star rating, with one reviewer highlighting how it’s the ‘ultimate’ eyeshadow that ‘glides on smoothly on the eyelids and does not crease throughout the day’.

Whilst Jones Road’s The Eyeshadow Stick has garnered acclaim from customers who appreciate the product’s ‘sheer’ coverage, with one individual loving its understated quality, saying: “At 74 I can go light during the day and it looks so natural and for evening it gives me that extra oomph I need, but not what most eyeshadows do by looking like ‘hey there I’m an eyeshadow’. No, this is subtle but sexy. I am very pleased with both the colours I chose: taupe and grey.”

Another remarked: “I’ve only used it once but that one experience was enough for me to say wow and give it five stars. The smooth texture glides over my 72-year-old eyes with no pulling. Blended easily, where needed, with a finger tip. If I didn’t already have several eyeshadow sticks from another brand I would order more.”

Another person wrote: “I’m in my late 40s and love this eyeshadow. Powders weren’t looking very good on my hooded eyelids anymore. I love the neutral colour and I’m excited to try some other colours. I’ve also preferred using my fingers to apply makeup and the Jones Road line is so quick & easy to use,” whilst a fourth customer agreed: “I love this product and wish it was sold separately. Easy to use and great on mature skin where eye shadow can rub off in the skin folds. It’s easy to use and lasts the whole day.”

Whilst numerous customers discovered this eyeshadow delivered excellent results on mature eyelids, some individuals reported the contrary experience by day’s end, explaining how the eyeshadow settles into ‘crease[s] pretty significantly by the end of the day’.

Others discovered the application method somewhat unusual, with one individual noting: “The colour is good however it goes on too dramatically if that’s a word for it – you have to then soften the line with your finger. I guess I prefer a brush for this area.”

Though for the majority, customers have been thoroughly satisfied with this formula, as one revealed: “This is the easiest eyeshadow I’ve ever used. It glides on effortlessly, allows enough time to pat it or blend it, looks incredibly natural and dries down, staying put for many hours.”